Marketing Specialist

MERISTEM CROP PERFORMANCE GROUP, LLC•Powell, OH

16d

About The Position

The Marketing Specialist supports Meristem’s marketing efforts by helping execute strategic marketing initiatives, campaigns, and communications across multiple channels. This role will collaborate closely with the marketing and sales teams to develop marketing materials, support dealer partners and field sales teams, analyze marketing performance, maintain digital content, and coordinate events and other marketing activities. The Marketing Specialist will help ensure consistent, timely, and effective marketing communications that strengthen the Meristem brand and support continued business growth.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or an equivalent combination of education and relevant experience
3 to 5 years of relevant marketing experience
Proficiency with Adobe Creative Cloud
Experience supporting and executing marketing campaigns across multiple channels
Strong written and verbal communication skills
Experience developing marketing, sales, or customer-facing materials
Experience with digital marketing, social media platforms, and website content management
Ability to collect, analyze, and interpret marketing performance data and provide actionable insights
Strong organizational, project management, and time management skills
Demonstrated attention to detail and commitment to accuracy
Ability to manage multiple priorities and deadlines in a fast-paced, growing organization
Ability to work independently while collaborating effectively with cross-functional teams and external partners
Proficiency with Microsoft Office and other standard business and marketing software applications

Responsibilities

Collaborate with the marketing team to implement annual marketing plans and strategic initiatives
Develop and execute national and regional marketing campaigns across multiple channels and mediums
Support the development of content and marketing materials aligned with strategic marketing goals and brand standards
Coordinate campaign activities and timelines to support timely and effective execution
Collect, analyze, and report on marketing performance data and key metrics
Provide weekly insights and actionable recommendations to help optimize marketing efforts
Monitor campaign performance and identify opportunities to improve engagement and effectiveness
Support dealer partners and field sales teams across Meristem’s sales territory by developing tailored sales and marketing materials
Ensure dealer partners and sales teams have access to current marketing and product materials
Coordinate the scheduling, production, printing, and distribution of marketing materials, ensuring accuracy and timely delivery
Develop and distribute planned communications, including emails and text messages, to dealer partners
Support the development of materials for monthly dealer partner training calls in collaboration with internal and external partners
Support new dealer activation by coordinating marketing welcome kits and ensuring dealer information is incorporated into applicable Meristem-owned platforms
Assist with the development of marketing content across digital and traditional channels
Support and manage content across multiple social media platforms
Maintain and update the Company website in collaboration with the marketing team to ensure content remains accurate, current, and aligned with marketing objectives
Assist with the planning, coordination, and execution of Company events, including Breakthrough to Excellence, national sales meetings, and regional and national trade shows
Coordinate marketing materials and other event-related needs to support successful execution
Support special projects and other marketing initiatives as needed
Collaborate cross-functionally with sales and other internal teams to support Company priorities and business growth
Perform other duties as assigned based on business needs