Marketing Specialist
Bath Fitter•Harrisburg, PA
•Onsite
About The Position
We’re seeking a driven and versatile Marketing Specialist to execute high-impact campaigns that generate leads, drive sales, and strengthen our brand. This role owns marketing campaigns end-to-end—from strategy and execution to optimization and performance reporting. You’ll play a key role in building integrated, multi-channel campaigns while collaborating across teams to deliver measurable business results.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 2–5 years of hands-on marketing experience (demand generation preferred)
- Experience executing multi-channel campaigns (digital + traditional)
- Strong analytical mindset with experience measuring ROI and KPIs
- Familiarity with CRM and marketing automation platforms
- Ability to manage multiple projects in a fast-paced environment
- Strong communication and collaboration skills
Responsibilities
- Design, launch, and optimize full-funnel, multi-channel marketing campaigns
- Align digital and traditional tactics to guide customers from awareness through conversion
- Turn engagement into qualified leads and measurable results
- Own campaigns from concept through execution
- Manage timelines, budgets, and deliverables with precision
- Ensure campaigns meet business objectives and quality standards
- Track, analyze, and report on campaign performance and ROI
- Use data to uncover insights and continuously improve results
- Monitor market trends, competition, and customer behavior
- Leverage and optimize marketing automation and CRM systems for: Lead nurturing, Segmentation and targeting, Scoring and conversion workflows
- Use AI tools to create personalized content, scale outreach, and improve engagement
- Partner with Sales, Customer Experience, Operations, Legal, and IT
- Ensure campaigns are compliant, aligned, and effective across the business
- Support brand consistency across all campaigns
- Ensure clear communication of campaign updates and performance
- Contribute to ongoing marketing improvements and initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
