Marketing Specialist

Target Hospitality•The Woodlands, TX

22d•Onsite

About The Position

The Marketing Specialist supports the planning, development, and execution of marketing initiatives that enhance Target Hospitality's brand visibility, generate customer engagement, and support business development efforts. This role is primarily responsible for coordinating events, managing social media channels, creating and distributing content for marketing and sales enablement, and supporting marketing campaigns across digital and traditional platforms. The ideal candidate is a highly organized self-starter with strong communication skills, creativity, and a passion for storytelling, events, and digital marketing.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
2-4 years of experience in marketing, communications, event marketing, or digital marketing.
Strong written and verbal communication skills.
Experience coordinating trade shows, conferences, or corporate events.
Strong project management and organizational skills with attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Proficiency with Microsoft Office, Canva or similar.
Preferred experience managing social media platforms in a business environment.
Familiarity with CRM systems such as Salesforce is preferred.
Basic understanding of analytics and performance reporting.

Responsibilities

Coordinate and execute industry conferences, trade shows, customer events, and corporate sponsorships.
Manage event logistics including registration, promotional materials, signage, vendor coordination, and post-event follow-up.
Support pre-event and post-event marketing campaigns to maximize attendance and engagement.
Track event performance metrics and provide recommendations for future improvements.
Maintain event calendars and collaborate with sales and business development teams on event strategies.
Develop, schedule, and publish content across company social media platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
Monitor social media engagement and respond or elevate inquiries when appropriate.
Support the development of social media campaigns that increase brand awareness, audience engagement, and lead generation.
Track social media performance and recommend optimization opportunities based on analytics and industry trends.
Ensure consistent brand messaging across all social platforms.
Create and edit marketing content including blogs, customer success stories, case studies, email campaigns, presentations, videos, and sales collateral.
Collaborate with internal subject matter experts to develop content that highlights Target Hospitality's solutions, projects, and industry expertise.
Support website content updates and optimization initiatives.
Ensure all content aligns with brand standards, messaging guidelines, and business objectives.
Maintain a library of marketing assets and content resources.
Assist with the execution of integrated marketing campaigns across digital and traditional channels.
Coordinate with sales and business development teams to support lead-generation initiatives.
Help develop marketing materials that support customer acquisition, retention, and account growth.
Gather and report basic performance metrics across campaigns, events, and digital marketing activities.
Identify opportunities to improve marketing effectiveness and customer engagement.