Marketing Specialist

Goodwill Industries of Ashtabula, Inc.•Ashtabula, OH

16h

About The Position

Goodwill of Northeast Ohio and Northwest Pennsylvania is seeking a creative, digitally savvy Marketing Specialist to support its mission and strengthen its brand across the region. The role creates engaging social media content and digital campaigns, as well as store signage and promotional materials, to tell the Goodwill story and connect communities with its programs and services. The Marketing Specialist develops content and marketing materials, manages digital marketing channels, coordinates internal marketing requests, and collaborates with departments to ensure consistent messaging. The position is primarily office-based in a climate-controlled environment, with occasional exposure to dust, lint, outdoor weather, and potentially evening or weekend hours. The role requires managing multiple projects and deadlines in a fast-paced environment.

Requirements

High school diploma or GED.
Strong written and verbal communication skills, including the ability to create compelling content for different audiences.
Advanced digital literacy and comfort managing online platforms and digital communications.
Experience using graphic design or creative software.
Strong attention to detail, organization, and project coordination.
Creativity and ability to develop fresh ideas that support brand awareness and engagement.
Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
Collaborative approach and commitment to Goodwill’s mission, culture, and continuous improvement.

Nice To Haves

Four-year degree in Marketing, Business Management, Communications, or a related field.
Experience in nonprofit marketing or community outreach.
Experience creating digital content, marketing materials, or promotional campaigns.

Responsibilities

Create engaging content highlighting Goodwill’s mission, programs, services, employees, and the people it serves.
Manage digital marketing across social media, online platforms, and other digital channels, ensuring content is visually appealing, on-brand, and optimized for search and engagement.
Create marketing materials, including store signage, promotional displays, branded uniforms, vehicle wraps, and other organization-wide materials.
Coordinate internal marketing requests and manage signage and messaging orders from creation through delivery and tracking.
Develop creative concepts, promotions, and campaigns that support Goodwill’s reputation and organizational goals.
Collaborate across departments to coordinate communications projects, gather information, and ensure consistent messaging.
Stay current with digital marketing practices, emerging trends, and opportunities to improve content and outreach.
Perform other duties as assigned.