MARKETING SPECIALIST

Kalamazoo Fabricating • Kalamazoo, MI

8d

About The Position

The position is responsible for turning completed projects into customer proof points, maintaining a consistent content presence across blogs and social media, and keeping marketing's CRM and budget data accurate and current. The Marketing Specialist role reports to the Marketing Manager.

Requirements

• Dedication to excellence and quality output
• Excellent written communication skills, with demonstrated ability to write clean, engaging copy for blogs, social media, and customer-facing summaries
• Comfortable initiating and conducting phone or video conversations with customers, including scheduling and light interviewing
• Naturally organized and self-motivated, with strong attention to detail across multiple concurrent projects and deadlines
• Working knowledge of or ability to quickly learn the ZOHO CRM (or a comparable CRM) for tracking leads and deal stages
• Experience with budget tracking and spreadsheet-based reporting
• Familiarity with social media platforms and basic content publishing workflows
• Work independently and effectively under tight deadlines
• Ability to prioritize tasks when many are given and escalate when necessary
• Be a team player who supports co-workers and management
• Excellence in communication with people from various parts of the company, customers, and outside marketing partners
• Professional, personable manner suited to representing the company directly with customers
• Experience in marketing B2B with a manufacturing background preferred
• WordPress experience preferred
• Trade show management experience a plus, including booth logistics, vendor coordination, pre-show promotion, lead capture, and post-show follow-up
• Basic familiarity with SEO/AEO fundamentals (keyword usage, meta descriptions) desired but not required
• Jr. Level: Minimum 2-year relevant degree in marketing, communications, or journalism/public relations with 2 years minimum applicable business experience
• Sr. Level: Minimum 4-year relevant degree in marketing, communications, or journalism/public relations with 5 years minimum applicable business experience (4yr degree requirement may be waived by the Marketing Director for outstanding performance at the Jr Level)

Nice To Haves

• Trade show management experience a plus, including booth logistics, vendor coordination, pre-show promotion, lead capture, and post-show follow-up
• Basic familiarity with SEO/AEO fundamentals (keyword usage, meta descriptions) desired but not required

Responsibilities

• Coordinate with the Installation team and the assigned salesperson to identify when an installation has been completed and is ready for customer follow-up
• Reach out to the customer contact, schedule a call, and conduct a satisfaction survey or short interview
• Write a clear internal summary of customer feedback and results, and share it with the appropriate internal teams (Sales, Service, Leadership)
• Draft blog posts, social media posts, and other content based on customer testimonials for publication
• Identify which testimonials have case study potential, and manage the process with the company's external third-party marketing partner to produce full case studies
• Maintain a running tracker of testimonial/case study status so nothing stalls between stages
• Write blog posts, social media posts, and similar marketing content in support of SEO/AEO and brand strategy
• Follow established content standards, including focus keywords, meta title/description limits, and standard blog structure
• Repurpose testimonials, case studies, and product updates into multiple content formats (blog, social, email, etc.)
• Coordinate content scheduling and publishing with the Marketing Manager
• Support light editing, proofreading, and formatting marketing materials as needed
• Track and report on the marketing budget, coordinating with the Marketing Director and accounting as needed
• Monitor and update lead conversion and deal-stage data within Zoho CRM across the full Opportunity pipeline
• Maintain accurate CRM records to support pipeline visibility and reporting for Sales and Marketing leadership
• Assist with general marketing administrative tasks: scheduling, vendor coordination, document organization, and other support as needed
• Flag data gaps, stalled deals, or process breakdowns to the Marketing Director
• Support trade show coordination as needed, including booth logistics, vendor and shipping coordination, and lead capture and follow-up
• Help monitor competitor activity and share relevant news or changes with the team
• Complete other needed requirements assigned by the Marketing Manager

What This Job Offers

• Career Level: Entry Level
• Education Level: Associate degree