Marketing Specialist

Lonestar Electric Supply•Houston, TX

6d•Onsite

About The Position

Lonestar Electric Supply is looking for a Marketing Specialist who will promote the company’s products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products. This role involves collaborating with sales and marketing teams, managing social media, analyzing data, and developing communication campaigns.

Requirements

Excellent verbal and written communication skills that may include public speaking and presentations.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite or related software.
Bachelor’s degree in marketing, Journalism, Advertising, Communications, or related field.
Three to five years of related experience writing and editing projects.

Nice To Haves

Portfolio of relevant previous projects highly preferred.

Responsibilities

Collaborates with sales or marketing representatives to fully understand product and communication needs.
Serves as on-site contact for vendors during installations or events.
Tracks logistics for marketing projects including merchandise orders, business cards & more.
Creates & implements social media calendars for secondary brand pages.
Conducts data analysis on organic social media to optimize content calendars for engagement.
Monitors & creates digital reputation management channels for all physical locations.
Sweeps & maintains websites/social media pages for content accuracy.
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Presents design ideas and recommendations to director of marketing, associates, leadership or sales team.
Creates and coordinates multimedia packages.
Evaluates success of campaigns when completed.
Attends trade shows and community fairs and staffs the company booth.
Performs other duties as assigned.