Marketing Specialist

Flexcon Company•Spencer, MA

About The Position

The Marketing Specialist will help support the development and delivery of innovative external communications strategies that build and reinforce Flexcon’s brand and reputation, position them firmly as a leader in the marketplace, ensure consistent messaging, and position Flexcon as a trusted partner in the industry and community. The successful candidate is a team player, creative thinker, and self-starter with an execution-oriented mindset.

Requirements

Communications professional with 3+ years of relevant experience
A Bachelor's degree, preferably in Communications, English, Public Relations, Journalism, or Marketing Communications
Ability to interact and communicate across a variety of stakeholder groups (technical subject matter specialists, HR, Leadership Team), with the ability to present complex information in easily understandable format and tailored to audience.
Experience managing multiple marketing projects concurrently, improving Marketing processes, developing marketing collateral, customer communications, product data sheets, sales training documentation, etc. with internal and/or external development resources.
Strong project management skills
Proficiency with Microsoft PowerPoint, Outlook and Word.
Knowledgeable in all aspects of Microsoft Office and ancillary programs.
Proficiency in Adobe programs.
Highly motivated and organized.
Awareness of e-mail automation software & website analytic tools.

Nice To Haves

Experience working with marketing materials in the US, Europe & Asia a plus.

Responsibilities

Marketing project execution: including product collateral, messaging, product launch and communication content based on Product Management value proposition, market, competitive, and customer VOC positioning.
Customer product communication: content development, planning and coordination with product managers, commercial teams and supporting service departments to maintain strong customer communication on all matters of product change, improvement, etc.
Event Coordination: fully execute logistics and organize program elements including, but not limited to: venues/locations, transportation, décor, lighting, staffing, tours, audio visual, accommodations, entertainment and speakers/presenters.
Trade Show: Champion event planning with our internal team and external vendors. This includes: show services, securing booth space, booth design, pre-show meetings, lead plan & follow-up.
Financially coordinate programs including generating purchase requisitions, review invoices and billings for payment and accuracy, as well as organizing payment through accounting.
Track and report on effectiveness of activities: Events, PR, editorial opportunities, advertisements.
Maintain vendor relationships to ensure that they are cost-effective and deliver quality output.
PR: Public Relations planning and coordination. Drafting & distributing press releases, scheduling media interviews, prepping support materials for interviews & events.
Support & maintain publication lists for 8 markets & corporate focus.
Partner with Product Managers to draft & communicate internal & external product launch communications. This includes the creation of sales tools for different audiences: brochures, sell sheets, data sheets.
Collaborate with Quality and Product Management to draft operational communications to customers. Includes working with Marketing Automation Specialist to distribute & track.
Explore and support advertising opportunities in publications that we collaborate with/contribute to.
Writing experience: able to write market copy, strategic news releases and pitches for distribution to media sources (i.e. press releases, key messages, etc.).
Partner cross-functionally within the broader Marketing team to ensure alignment across all teams.
Collaborate with web team and HR to generate appropriate social & web content. This includes optimizing existing content for SEO.
Develop innovative approaches to distribute content and promote the company.