Marketing Specialist
City Of Carmel•Carmel, IN
•$72,852 - $87,412
About The Position
The City of Carmel is seeking a creative and strategic Marketing Specialist to help promote the city. This role involves developing integrated marketing campaigns to connect residents, businesses, and visitors with City programs, events, and initiatives. The specialist will be responsible for digital marketing, social media, content creation, advertising, and brand strategy, shaping how the community experiences Carmel.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Six (6) or more years of professional marketing experience.
- Experience developing integrated marketing campaigns and managing multiple projects simultaneously.
- Strong writing, communication, and analytical skills.
- Experience with social media management, email marketing, SEO/SEM, and marketing analytics.
- Working knowledge of Asana, Adobe Creative Suite, Canva, or similar design platforms.
Nice To Haves
- Municipal or public-sector marketing experience is a plus.
Responsibilities
- Plan and execute integrated marketing campaigns across digital, print, email, social media, and traditional advertising channels.
- Create engaging content for the City's website, blogs, email campaigns, and social media platforms.
- Partner with the Marketing & Community Relations team to grow audience engagement and promote City events and initiatives.
- Manage email marketing campaigns, audience segmentation, and campaign analytics.
- Support website content, SEO, and SEM initiatives to expand the City's digital reach.
- Monitor campaign performance, evaluate ROI, and use data to improve future marketing efforts.
- Maintain brand consistency across all communications and marketing materials.
- Coordinate with City departments, vendors, and community partners to deliver successful marketing projects.
- Assist with graphic design projects and other creative initiatives as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
