Marketing Specialist

Metropolitan Knoxville Airport Authority•Alcoa, TN

10d

About The Position

The Metropolitan Knoxville Airport Authority (MKAA) is seeking a Marketing Specialist to join their airport team. This role involves using flight and passenger data to develop external advertising strategies and creative concepts, recommending media buys to encourage passenger use of McGhee Tyson Airport, and generating revenue through leasing airport terminal advertising signage and display space. The specialist will also promote general aviation activity at Downtown Island Airport, meet with airlines and community partners, and produce clear reports, presentations, and documents. This is an opportunity to support airport marketing and advertising within the community.

Requirements

Bachelor's degree in marketing, advertising, business administration, or aviation management or equivalent
3 to 5 years of experience in advertising, marketing services, and business analytics
Proficient in Microsoft Office
Experienced with Adobe Creative Suite, Canva, or similar design tools
Strong analytical skills
Ability to translate data into actionable insights
Confidence delivering sales presentations and building relationships with advertisers
Highly organized
Communicates effectively
Manages multiple priorities with ease
Flexible to work outside normal business hours and travel as needed
Currently authorized to work in the United States on a long-term basis

Responsibilities

Gathers and analyzes flight and passenger data to develop optimal marketing strategies.
Develops and recommends advertising strategy, creative concepts, media buys, and production options. Performs other related tasks necessary to produce quality, effective airport advertising in the community while adhering to established budgets.
Conducts sales presentations to prospective and current advertisers, and generates revenue through the leasing of airport terminal signage and displays, Develops and maintains relationships with all airport advertising accounts.
Develops and maintains professional relationships with companies and organizations that use significant amounts of air travel. Must be able to occasionally travel.
Produces and presents professional, high-quality reports, presentations, and documents.
Completes special projects at the direction of the Vice President of Marketing and the President.
Attends, coordinates, and/or hosts various special events outside normal business hours such as conferences, trade shows, networking events, etc.
Performs related work as required.