Marketing Specialist
Lakeshore Employment•Skokie, IL
•Hybrid
About The Position
We are seeking a creative and motivated Marketing Specialist to help drive traffic, generate leads, and support the sales process for our home communities. This role reporting to the Director of Marketing will work closely with our sales and operations teams to improve how our homes are marketed online and to develop creative strategies that bring prospective buyers through the door. This role is ideal for individuals interested in marketing, real estate, sales, or digital advertising who have hands-on experience generating leads and closing deals.
Requirements
- Bachelor’s degree required; degree in Marketing preferred
- One to two years of experience in Marketing, Sales, Real Estate, or a related field
- Knowledge in digital marketing and sales
- Experience running paid advertisements
- Experience with social media platforms and online marketplaces
- Basic skills in Canva, Google Ads, or similar marketing tools preferred
- Creative, organized, and comfortable working in a fast-paced environment
- Strong communication skills and willingness to interact with prospective buyers
Nice To Haves
- Canva or Adobe design experience
- Social media marketing
- Knowledge of Google Ads / SEO
- Photography or video editing
Responsibilities
- Create and manage listings for homes on Facebook Marketplace, Zillow, Craigslist, and other platforms
- Assist in developing and managing Google Ads and digital advertising campaigns
- Create engaging flyers, brochures, and marketing materials
- Help produce photo and video content for homes and communities
- Develop creative strategies to increase walk-in traffic and appointment bookings
- Research and test new marketing channels to attract buyers
- Assist sales managers with lead follow-up and appointment scheduling
- Support the team during open houses and community tours
- Help track leads and marketing performance
- Assist with competitive market analysis
- Conduct competitive analysis of nearby communities and housing options
- Identify pricing trends and marketing tactics used by competitors
- Provide recommendations to improve marketing performance and sales conversion
Benefits
- Mentorship from sales and marketing professionals
- Opportunity to build a portfolio of marketing campaigns and materials
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
