Marketing Specialist

Aerotek•Hanover, MD

23d•$58,700 - $88,100•Onsite

About The Position

Aerotek has an immediate opening for a Marketing Specialist at the corporate office in Hanover, MD. Serve as the central point of coordination for talent marketing initiatives and candidate support operations across Aerotek, Actalent and Aston Carter, partnering with internal teams to attract talent while ensuring a positive experience for candidates engaging with our brands across multiple digital channels. Acting as the primary intake point for talent marketing requests, this role helps internal stakeholders navigate available resources and supports the successful execution of talent attraction initiatives. The role also serves as the primary escalation point for the outsourced customer support team, ensuring social media inquiries, online reviews, and escalated candidate issues are addressed in a timely manner.

Requirements

Customer support and escalation management skills
Strong communication skills, including the ability to work effectively with senior stakeholders and leaders, providing recommendations, managing expectations and challenging requests when they don't align with business requirements or established processes.
Comfort with program reporting and analysis
Process and intake management skills
Ability to remain professional and courteous with customers
Ability to multi-task within a fast-paced and high-stress environment
Strong working knowledge of social media uses for brand reputation management

Nice To Haves

1+ years of experience supporting integrated marketing campaigns preferred
Experience with paid media, digital advertising, or programmatic platforms preferred
Previous recruiting, staffing or talent marketing experience preferred

Responsibilities

Serve as the central intake point for field marketing requests, connecting employees with the appropriate resources while setting clear expectations for process and timing.
Collaborate with Program Manager, Digital Advertising to support escalated field talent marketing requests.
Provide hiring event support including event banner coordination with field partners and vendor, and external hiring event promotion.
Support boosted job postings by overseeing the intake process, approval routing and email updates.
Schedule and lead kick-off calls with field partners.
Produce regular channel performance reports, providing visibility into request volume, key results, performance trends and supporting data‑driven decisions at the enterprise level.
Support ad hoc needs across marketing team.
Provide day-to-day oversight of the outsourced customer support team, supporting social media inquiries, review management and Talent Community case escalations while serving as the primary escalation point to internal stakeholders for escalated HR/ER/legal tickets.
Manage and maintain a centralized database of canned responses, refining responses and supporting standard operating procedures (SOPs) to ensure efficient and consistent customer interactions aligned with operational, brand and legal guidelines.
Monitor customer reviews across Google My Business, Indeed and other platforms using ReviewTrackers, identifying trends and escalating offices with repeated low‑rating reviews to operational leaders.
Support the overall review management strategy by proactively identifying opportunities to drive review volume and amplify positive feedback across priority platforms.