Marketing Specialist
About The Position
Stout Roofing is looking for a hands-on Marketing Specialist to own and grow our marketing efforts in-house, based out of our St. George office — our central hub, where you'll work closely with our field crews to capture content and stay connected to the work. (We're open to a strong candidate working from our Cedar City office.) You'll support marketing across all of our locations: southern Utah, our established Mesa, Arizona office, and our growing Las Vegas market. This is a build-it role for someone who can both create content and run the systems behind it — from social media and Google to trade shows, lead tracking, and community sponsorships. You'll be the person who makes our brand visible across every market we serve, and who can prove what's working through real ROI.
Requirements
- Creative self-starter comfortable both behind the camera and in the analytics
- Experience with social media management and paid social
- Familiarity with Google Ads, Local Services Ads, and Google Business Profile
- Basic graphic design skills (Canva, Adobe, or similar)
- Strong organizational skills and attention to follow-through
- Comfortable working within a budget and reporting on results
Nice To Haves
- Email/SMS marketing experience
- Marketing degree or equivalent experience
Responsibilities
- Manage and optimize all Google business platforms across every market, including Local Services Ads, Google Ads (PPC), and Google Business Profiles.
- Respond to Google reviews promptly and strategically.
- Track and ensure follow-up on all incoming leads, working closely with office staff in each location.
- Provide regular reporting on spend, leads, cost-per-lead, and conversion by channel and by market.
- Own the search engine optimization strategy and maintain competitiveness in local search.
- Create and post original content across major social media platforms (Instagram, Facebook, YouTube, LinkedIn, TikTok).
- Manage paid social media promotion, boosting posts and running social ads.
- Build and maintain an organized library of photo and video content from jobs and crews.
- Manage and grow presence across all review platforms (Google, Facebook, Yelp, BBB, Nextdoor) for every market.
- Build and run programs to actively generate reviews and reward customer referrals.
- Build and run email and SMS marketing campaigns (newsletters, promotions, follow-ups).
- Coordinate local sponsorships, school advertising, and community partnerships.
- Work with IT specialist to keep the website aligned with marketing strategy (content updates, landing pages).
- Design and order branded swag and promotional materials.
- Register for and participate in trade shows and community events.
- Produce simple in-house graphics for marketing materials.
Benefits
- A real marketing budget to work with
- Autonomy to build something from the ground up
- Support of a team that values doing things right
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
