Marketing Specialist

Freshpack•Monticello, WI

17d•Onsite

About The Position

Looking to grow your marketing career in a hands-on role? You’ll support a wide range of initiatives from planning through execution. We have an opening for a Marketing Specialist to join our team. The Marketing Specialist supports the development and execution of marketing strategies across branded products, industry initiatives, and internal communications. This role manages day-to-day marketing activities including market research, campaign planning, content creation, vendor coordination, trade show execution, and event planning. The position also oversees the company’s digital presence through website updates and social media management, ensuring marketing materials and messaging are consistent, effective, and aligned with business goals. Freshpack is a custom cheese packaging company that develops and innovates cheese products and packaging. Our products can be found in all 50 states and in most major retailers. Over the past 25 years, our team has grown from 15 to 270+ employees. It is an exciting time to join our team, as we are poised for substantial growth over the next 3-5 years.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field
1-3 years of experience in a marketing role
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), social media platforms, WordPress, and Adobe Creative Suite (or Canva)
Ability to multitask, prioritize, and manage time effectively
Excellent communication and critical thinking skills
Strong administrative and organizational skills and attention to detail

Nice To Haves

Prior experience with event planning preferred
Knowledgeable in a CRM system preferred

Responsibilities

Strategy for each marketing avenue
Market research
Develop and execute plans to test new items/flavors/packaging to gauge customer interest and appeal
Review market sales data & trade publications to identify trends and opportunities
Competitive analysis and in-store reach
Marketing plan
Budget
Timeline
Measurables
Develop, create, and maintain marketing collateral (Posters, signs, sell sheets, presentations, swag, trade show booth, etc.)
Manage marketing vendors (Website hosting & development in collaboration with IT, Graphic design, Print/collateral)
Tradeshow plan and execution (Registration, Booth design, Product and collateral logistics)
Social media management (Manage and maintain company social media presence across platforms (LinkedIn, Instagram, Facebook) with regular, engaging content)
Maintain company and brand websites, including updating content, images, and functionality as needed
Plan and coordinate company events and engagement activities (Company-wide events, Milestone celebrations, External-facing events)
Coordinate event logistics including vendors, food, materials, scheduling, and communication
Provide backup support to customer service (Customer order entry, Shortage communication and follow-up)