Marketing Specialist

H Mart•Lyndhurst, NJ

42d•$62,900 - $92,600•Onsite

About The Position

We are seeking a dynamic and results-oriented Marketing Specialist to lead our marketing efforts. This role involves managing the entire lifecycle of events, developing and executing marketing strategies, optimizing digital ad campaigns, and analyzing performance metrics. The ideal candidate will have a strong background in marketing, event management, and digital advertising, with the ability to work independently and collaboratively with cross-functional teams. This position offers a competitive salary and a comprehensive benefits package.

Requirements

3 - 5 years of proven experience in marketing, with a strong portfolio of successfully managed events and digital campaigns
Hands-on experience with Google Ads Manager and Meta Business Suite. Ability to set up tracking, analyze metrics (CTR, ROAS, CPA), and provide data-led reports
Strong ability to create professional proposals and marketing plans from a blank canvas
Demonstrated ability to own projects from "A to Z" with minimal supervision
Proactive attitude, excellent communication, and the ability to collaborate with cross-functional teams (Purchasing, Store Operations, etc.)
Willingness to travel to various store locations as needed for on-site support and research

Nice To Haves

Bilingual in Korean and English preferred

Responsibilities

Lead the entire lifecycle of in-store, grand opening, and external booth events from conceptualization to post-event reporting
Execute high-impact local activations and ad placements at community festivals to maximize brand visibility and customer acquisition
Collaborate with purchasing team to develop and execute product-focused promotions that drive sales and store traffic
Build full-funnel, 360 degree marketing strategies for product launches
Execute and optimize Google and Meta ad campaigns for maximum performance
Analyze KPI's to generate actionable insights that enhance targeting and creative strategies
Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation
Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance
Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability