Marketing Specialist

Nebraska Methodist Hospital•Omaha, NE

37d•Onsite

About The Position

Provides support to the Marketing team in the development and implementation of strategies and initiatives to promote service lines, programs and providers to external audiences, as well as to educate and inform internal audiences on key initiatives through communication channels. Independently responsible for various areas of oversight as defined in the Essential Functions below.

Requirements

Bachelor’s degree in Marketing, Communications or related field.
1 to 2 years of experience in Marketing, Communications or related field preferred.
Strong understanding of Marketing and Communications principals and general comprehension of healthcare.
Knowledge of project management methods and practices.
Able to organize and efficiently perform multiple tasks and adapt to changing priorities.
Utilizes critical thinking skills to analyze situations before identifying solutions and potential process improvements,
Strong people skills with a natural ability to work in a collaborative team environment.
Excellent interpersonal and customer services skills necessary to provide service excellent through verbal and written communication.
Excellent grammar, punctuation and spelling skills.
Proficiency with a variety of computer applications and tools, including, but not limited to Microsoft Office and project management software.

Responsibilities

Assists in the management of a broad range of marketing responsibilities that are aligned with strategically identified Service Line and Affiliate annual priorities, including: Oversees the scheduling and overall coordination of the Insight & Growth annual planning meetings, ensuring key stakeholders are in attendance. Reviews and provides input on drafted plans specific to the Marketing priorities Supports the deployment of a variety of service line and/or affiliate-based campaigns throughout the various markets and across various channels, including video (OLV and broadcast), OOH, print, radio (streaming and traditional), direct marketing and collateral (consumer and provider) development Support and facilitate communications with internal clients as needed.
Assists the MPC Marketing Manager with the standardized provider onboarding process, including: Appointment scheduling Internal coordination with creative and content teams to complete provider bios and videos Communication with new providers and MPC provider recruitment team Assists with the creation of new provider materials and campaigns as aligned with the identified priorities (ex: digital signage, email campaigns, printed materials)
Oversee the management and upkeep of branded signage (i.e. parking lot banners, Methodist screensavers, etc.) across assigned locations to ensure consistency and quality standards. This includes partnering with creative and communications teams to create new signage as needed and establishing a rotation/cadence to ensure inventory is rotated appropriately. Digital signage
Works in collaboration with the Marketing Director and Marketing Manages to assist in the management of the annual budget Processing invoices for payment Tracking invoices and payments in the department wide budget spreadsheet to ensure the budget is accurate Maintain organized records and copies of invoices for internal tracking Assists with credit card reconciliation as needed Assists with creation and maintenance of vendor records in partnership with Finance teams to ensure vendors are properly input into Workday for payment processing.
Assist in the development of regular reports and presentations that include campaign creative overviews and metrics associated with current and recently completed marketing efforts
Orders and manages inventory, storage and distribution of all Marketing department giveaway items and supplies stored in the on-site storage room Coordinates fulfillment of all requests by packaging and shipping items and/or coordinating pickup/drop off Coordinates new orders when needed
Maintains ownership over the Methodist company store, including managing inventory, new product suggestions. Maintains a positive, collaborative relationship with the company store vendor.
Collaborates as needed with third-party vendors, including the agency partner, on various initiatives through regularly scheduled status calls and as needed.
Maintains ownership over the Marketing Department resources available in the Employee Center, including maintaining an accurate library of brand standards and templates.
Supports Sponsorship initiatives as needed, including Internal event communications and coordination with clinical staff members Event needs such as t-shirts, flyers, giveaways or other on-site deliverables Coordinates with the internal communicates manager to post relevant event information on the intranet Coordinating with the legal team, compliance and strategic sourcing as needed to ensure negotiated agreements are approved by legal and signed by appropriate senior leaders. This may require on-site support outside of regular work hours (8 a.m. – 4:30 p.m.)
Other administrative duties, as assigned and as needed. Internal meals Ordering supplies This job description is not intended to be all-inclusive. The employee may be required to perform other related duties assigned to meet the ongoing needs of the organization.