Marketing Specialist

Azenta Life Sciences•Burlington, MA

10d•$86,000 - $107,000•Onsite

About The Position

At GENEWIZ, from Azenta Life Sciences, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships. GENEWIZ is a global leader in multi-omics and synthetic solution services with headquarters in South Plainfield, NJ and offices and operations worldwide. We empower our customers’ research by providing high-quality, precision-based solutions from discovery through clinical development, enabling scientists to make breakthroughs faster and more efficiently. Key services include Next Generation and Sanger sequencing, gene synthesis, gene-to-discovery solutions including antibody production, viral packaging and mRNA synthesis. Together with our customers, we can be the partner of choice for life science communities worldwide, driving advancements that foster innovation across the globe.

Requirements

Bachelor's Degree in Marketing, Business or Science required
Experience working in a B2B marketing environment, preferably in the field of life sciences for 3-5 years
Solid design skills and familiarity with Illustrator, Canva, Hubspot, etc.
Excellent collaboration skills that lead to maximum results - internal and external collaboration across departments, with agency partners, etc.
Excellent time management and prioritization skills to balance a full workload.

Nice To Haves

Experience working with Inside Sales and Field Sales teams a plus.

Responsibilities

Strategize, execute, and optimize integrated marketing campaigns based upon audience needs within specific market segments to gain new customers and build repeat business.
Work closely with product marketing managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
Recommend and assist with creative development related to campaigns. This includes creating graphics as needed.
Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
Utilize content marketing and best digital practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.