Marketing Specialist

Dearborn•Dearborn, MI

28d•Onsite

About The Position

Tri-County International Trucks is a growing multi-location commercial truck dealership in Southeastern Michigan. The company provides one-stop service for the needs of its customers including retail sales of new and used commercial vehicles, truck parts, service and repair facilities, financing, and leasing and rental. This role will be located at our Dearborn, Michigan location and is not a remote opportunity.

Requirements

Bachelor's degree in marketing, communications, journalism, or a related field
Minimum of 2 years of experience in the field
Expertise with social media platforms, content management tools, and design software such as Canva or Adobe
Excellent written and verbal communication skills
Self-starter with the ability to prioritize their day and work independently
Must possess and maintain valid driver’s license with a clean driving record.
A drug screen and background check are required.

Nice To Haves

Experience with Google Ads, Meta Ads and/or certifications for each a big plus

Responsibilities

Graphic design for social media posts, print, and other internal/external facing communications
Content production and distribution responsibilities for social media outlets and third-party advertising services
Website maintenance, support and management as needed
Development and implementation of needs-based promotional programs for primary departments and individual operating locations
Coordinate and staff physical or virtual customer-facing events including open houses, meetings, training seminars, and other value-added opportunities
Communicate with department heads to keep informed of customer attitudes, demographics, buying habits, etc.
Prepare periodic media and vehicle sales analytics reports using a variety of data sources and present them to dealership management as needed
Communicate with customers to determine their needs and interests, taking note of the information for reports and future promotional programs.
Support the Dealership’s efforts to maintain marketing operations exceeding the standards provided by Navistar