Marketing Specialist

VNA & Hospice of the Southwest Region Inc • Rutland City, VT

17d • Onsite

About The Position

The VNA & Hospice of the Southwest Region of Rutland is seeking a full-time Marketing Specialist. This role is responsible for developing and creating agency assets to communicate with various internal and external audiences across multiple platforms to promote VNAHSR services and expand its homecare and hospice business in Vermont. The agency is a non-profit home health and hospice care provider in Vermont, recognized as one of the nation's top 100 performing home health agencies. Their mission is to provide the best care with compassion, dependability, and expertise.

Requirements

• Bachelor's degree in communications, public relations, marketing or related field required.
• Minimum 3-5 years of experience in designing, creating, and implementing marketing projects.
• Proven ability to develop materials using creative software (Adobe InDesign, Adobe Photoshop, Canva, etc.).
• Excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice.
• Demonstrated strong interest in content marketing tactics and strategy.
• Ability to differentiate messaging/tone based on audience and medium.
• Valid state driver's license required.
• Ability to successfully pass motor vehicle record check, child abuse, criminal record check and adult abuse check required.

Responsibilities

• Take primary responsibility for day-to-day tactics, monitoring, and management of VNAHSR's ads and social channels, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging social platforms.
• Assist Community Liaison with efforts to engage the community through networking and community events.
• Attend marketing events, trade shows, and promotional activities to enhance brand visibility.
• Oversee Employee Newsletter, including developing content, working with program managers to gather information, keeping a pulse on agency happenings across all locations, and creating new materials and sections to accurately communicate agency information.
• Foster VNAHSR's positive image through creative writing for public-facing materials.
• Create all agency materials, including program brochures/one-sheets, event invitations, in-house flyers, and other materials as needed.
• Work with VNAHSR website developer to maintain agency website to reflect latest information on programs, events, and clinics.
• Work with vendors to keep agency branded materials stocked for outreach.
• Complete functions with minimal supervision and strong commitment to results.

Benefits

• Generous paid time off
• group health insurance
• dental insurance
• vision insurance
• life insurance
• STD insurance
• LTD insurance
• 401K with 4% match
• Continuing education tuition assistance for work-related courses, to eligible staff

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level