Marketing Specialist

Yamato Corporation•Grafton, WI

83d•Onsite

About The Position

This is a 100% onsite role in Grafton, WI. Candidates must be able to commute daily; remote work is not available. Candidates must be authorized to work in the United States. Visa sponsorship is not available for this role. About Yamato: Yamato is a global leader in advanced weighing, filling, and inspection solutions, with a legacy dating back to 1920. The company manufactures weighing technology used in heavy industrial and food applications. Learn more at YamatoAmericas.com JOB FUNCTION: An individual contributor on the marketing team responsible for executing and optimizing digital marketing initiatives with a primary focus on marketing automation, email marketing campaign development, and digital lead generation. This role supports demand generation, customer engagement, and sales enablement through data-driven digital campaigns while working closely with the Marketing Manager and Marketing Coordinator to ensure alignment with broader marketing initiatives.

Requirements

Bachelor’s degree in marketing, communications, or related field preferred.
Three or more years of experience in digital marketing, marketing automation, or campaign management.
Experience developing and executing email marketing campaigns and automation workflows required.
Working knowledge of marketing automation and CRM platforms; experience with Salesforce Marketing Cloud Account Engagement or similar platforms preferred.
General understanding of business-to-business marketing practices.
Strong analytical skills with ability to interpret campaign performance data.
Strong copywriting and copy-editing skills with exceptional attention to detail.
Organized with ability to manage multiple projects and deadlines simultaneously.
Entrepreneurial creative mindset with problem-solving capability.
Excellent communication, collaboration, and computer skills.
Strong work ethic; dependable and trustworthy.
Requires valid driver’s license and must be insurable.

Nice To Haves

Bachelor’s degree in marketing, communications, or related field

Responsibilities

Develops, builds, and manages automated marketing programs within the marketing automation platform (Salesforce Marketing Cloud Account Engagement), including workflows, lead scoring, segmentation, and nurture programs to support demand generation and sales initiatives.
Plans and executes email campaigns including promotional, product launch, and customer engagement programs, managing segmentation, scheduling, testing, and performance optimization.
Supports digital lead acquisition initiatives through channels such as paid search, paid social, landing pages, and integrated content campaigns.
Coordinates development and deployment of campaign landing pages, forms, and digital assets while ensuring alignment with brand and messaging standards.
Tracks, analyzes, and reports on campaign performance including engagement, lead generation, and conversion metrics.
Conducts A/B testing and optimization across automation and digital campaigns while maintaining database quality through segmentation, list hygiene, and data management practices to improve targeting and campaign effectiveness.
Works with sales, marketing leadership, product management, and external partners to ensure campaigns, lead routing, and reporting align with sales objectives and company goals while integrating with broader marketing initiatives.
Develops other content marketing projects as assigned.
Supports writing thought-leadership content including blogs, articles, and case studies.
Stays current on industry trends, competitor activities, and market insights to inform campaign strategy and digital marketing initiatives.
Maintains relationships with external agencies, vendors, and marketing partners.
Maintains consistency across all marketing channels and communications, ensuring compliance with brand standards and messaging guidelines.
Limited travel may be required for sales meetings or marketing events.