Marketing Specialist

Keel•Ladson, SC

46d•Hybrid

About The Position

As a Marketing Specialist at Keel, you will help plan, coordinate, and execute marketing initiatives that support the company's business, brand, and people. This role involves working across various internal departments such as Business Development, Operations, Engineering, Program Management, Human Resources, leadership, and production teams, as well as with outside vendors and partners in the Charleston area. The position is dynamic, with responsibilities ranging from coordinating trade shows and working with local photographers and printers to photographing equipment in the plant and interviewing employees about projects. The goal is to create a varied and engaging work experience.

Requirements

3+ years of experience in marketing, communications, event coordination, project coordination, or a related field.
Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred; equivalent professional experience may be considered.
Demonstrated ability to manage multiple projects, priorities, and deadlines.
Excellent written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to work independently, take ownership, and follow through.
Ability to work effectively with employees and leaders at all levels of an organization.
Strong relationship-building and vendor-management skills.
Proficiency with Microsoft Office, particularly PowerPoint, Word, and Excel.
Experience with social media platforms such as LinkedIn, YouTube, and Facebook.
Ability to regularly walk through manufacturing and production environments.
Ability to stand and walk for extended periods during events and while working throughout Keel facilities.
Ability to safely navigate manufacturing environments while following required safety procedures and PPE requirements.
Ability to sit and work at a computer for extended periods.
Ability to lift up to 25 pounds at times, including marketing materials, event supplies, and equipment.
Ability to communicate clearly and effectively with production team members, leadership, vendors, customers, and visitors.

Nice To Haves

Previous experience working in or supporting a manufacturing, industrial, defense, aerospace, shipbuilding, construction, engineering, or technical environment.
Existing familiarity with the Charleston, South Carolina business and vendor community.
Previous experience working with Charleston-area marketing, event, advertising, printing, promotional product, photography, or media vendors.
Experience planning and executing trade shows, conferences, customer visits, or company events.
Strong photography and/or videography skills.
Experience with Adobe Creative Cloud, Canva, or similar design tools.
Experience creating content for websites, social media, and digital communications.
Experience translating technical or complex information into compelling stories.

Responsibilities

Manage multiple marketing projects simultaneously from concept through completion, establishing timelines, coordinating deadlines, tracking deliverables, and keeping stakeholders informed.
Balance competing priorities while maintaining quality and attention to detail, following up on open items and keeping projects moving without constant direction.
Coordinate projects across multiple internal departments and maintain organized project files, marketing assets, schedules, and vendor information.
Plan and coordinate trade shows, conferences, customer visits, company events, employee events, and other marketing activities, including event logistics, promotional materials, signage, shipping, vendors, and on-site needs.
Work with internal teams and outside partners to ensure events are professional and successful, assisting with event setup, execution, and breakdown when needed, and capturing photos and content during events.
Develop and maintain relationships with Charleston-area marketing, advertising, event, and production vendors, including printers, promotional product suppliers, photographers, signage companies, media partners, and event venues.
Obtain quotes, coordinate schedules, review proofs, and manage vendor deliverables, ensuring vendors meet Keel's expectations for quality, timing, and brand standards, and resolving issues proactively.
Take professional-quality photographs and work with vendors on videos of Keel's people, equipment, facilities, events, and manufacturing activities, looking for interesting stories to showcase employee and team accomplishments.
Build and maintain an organized library of photographs and digital assets, and create content for social media, the company website, presentations, internal communications, and other marketing channels.
Turn complex technical or manufacturing information into clear, interesting, and engaging content.
Build strong working relationships with employees and leaders throughout the organization, working directly with production, engineering, operations, business development, program management, and human resources.
Learn enough about Keel's products, capabilities, and manufacturing processes to tell authentic stories about the company's work and help showcase the people, equipment, technology, and capabilities that make Keel different.
Create and coordinate presentations, sales sheets, brochures, digital communications, and other marketing materials.
Support business development initiatives with content, graphics, presentations, and other resources.
Support LinkedIn, YouTube, Facebook, email, and website content.
Assist with market and competitive research as needed.
Maintain consistent Keel branding across marketing and communications.
Support proposal and business development activities as needed.