Marketing Specialist

Asus Computer International•Markham, ON

60d

About The Position

ASUS is looking for an energetic, hard-working, creative and bilingual marketer to contribute to our Digital Marketing team. Reporting to the Senior Manager of Digital Marketing, the Marketing Specialist will play a key role in growing the Canadian brand strategy and advertising plan. He/she will be tasked with supporting marketing initiatives including media buys (broadcast, print, out-of-home, online), landing page testing and optimization, and marketing research. The Marketing Specialist will also play a critical role in managing partner marketing funding programs. This role will include the Laptop & 2-in-1 PC, Handheld Gaming Console, Desktop and All-in-One portfolios with a focus on our premium ZenBook and Republic of Gamers product lines.

Requirements

Excellent written and verbal communication skills in both English and French is a must have
A clear understanding of brand marketing strategy and above-the-line advertising tactics
Team player with ability to collaborate effectively with various stakeholders and build business partnerships
Well-developed analytical skills and the ability to grasp and explain complex situations and issues
Strong problem identification and problem-solving skills
Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
Strong with numbers and an ability to identify trends and patterns in data
Detail-oriented and excellent attention to detail
Positive, result-oriented attitude and a love of learning new things
Proven written and verbal communication skills
Proficient in MS Office applications, Google for Work, and project management tools
1-3 years of relevant marketing experience, preferably in media planning and buying
Hands-on experience with Google Ads, Facebook Ad Manager, Twitter Ads and other ad platforms, as well as Google Analytics
University degree in Business Administration, Commerce, Marketing, or a related discipline required

Nice To Haves

Experience in consumer electronics or technology is a strong asset
An understanding of gaming and the eSports ecosystem is a strong asset

Responsibilities

Research media buy opportunities to identify tactics that will help achieve ASUS’ business objectives
Create advertising assets and landing pages in coordination with the Design team
Launch, monitor and optimize advertising as required to maximize effectiveness
Analyze consumer, competitor and product category trends and insights, making recommendations based on that analysis and championing those recommendations
Monitor, review and report on website analytics, and make recommendations based on findings
Assist in the creation of campaign reports
Liaise with ASUS team members and various business partners to ensure ASUS creative is compliant with partner funding requirements
Work with Accounting team to manage and process vendor invoices
Stay up-to-date with the latest trends and changes in advertising
Provide French translation support as needed
Perform other job duties as assigned