Marketing Specialist

LAUNCH Technical Workfo•Oak Brook, IL

9d•$65,000 - $75,000

About The Position

Launch Technical Workforce Solutions is seeking a highly organized and detail-oriented Marketing Specialist to support the execution of marketing initiatives across its Aviation, Workforce Solutions, and Technical Services businesses. The Marketing Specialist is responsible for maintaining brand consistency, managing social media channels, developing marketing and sales collateral, coordinating projects, and preparing marketing performance reports. The ideal candidate is a strong executor who can independently manage multiple projects, communicate effectively across teams, and deliver high-quality work with minimal revisions. This position reports directly to the Marketing Director and works closely with recruiting, sales, operations, and leadership teams.

Requirements

3-5 years of marketing experience
Experience in managing social media for a business or brand
Strong graphic design skills using Canva and / or Adobe Creative Suite
Experience using HubSpot or similar email marketing and marketing automation platform
Experience creating presentations, marketing collateral, and digital content
Strong written communication skills
Experience collecting, organizing, and reporting on marketing performance metrics
Strong organizational skills
Ability to manage multiple projects and deadlines simultaneously

Nice To Haves

Bachelor’s degree in Marketing, Communications, or related field
Experience supporting B2B marketing initiatives
Experience with CRM systems (Bullhorn and HubSpot preferred)
Experience in aviation, workforce solutions, manufacturing, transportation, defense, or other technical industries
Basic understanding of SEO, digital marketing, and email marketing

Responsibilities

Own day-to-day management of company social media channels across brands where applicable: Facebook, LinkedIn, Twitter/X, Instagram, and YouTube
Create and publish daily/weekly/monthly content via HubSpot Social tools
Develop and maintain a structured social content calendar
Monitor engagement and respond appropriately to comments and inquiries
Refresh visual and campaign themes as needed based on performance
Identify and capture internal culture content (events, employee recognition, holidays)
Execute marketing campaigns as planned by the Marketing Director
Track and report on social media performance
Design branded digital and print materials including but not limited to social graphics, sales collateral, presentations, brochures, flyers, advertisements, email graphics, logos, and trade show assets
Use Canva and Adobe Business Suite to produce professional creative assets
Maintain organized asset libraries for future use
Apply established design principles and branding standards to all deliverables
Serve as brand steward for all company brands
Ensure logos, typography, color palettes (RGB, CMYK, HEX, PMS), and visual identity standards are accurate and consistently applied
Maintain and update formal brand guidelines for both digital and print applications
Review and approve all public-facing branded materials created by internal teams
Develop branded assets for internal requests including but not limited to social media posts, eblasts, custom posters and onsite materials, event materials, and sales collateral
Coordinate the production and ordering of branded materials including business cards, print collateral, and signage
Manage marketing asset libraries, templates, and brand resources
Build, format, and deploy email campaigns in HubSpot and Bullhorn
Maintain email templates and marketing assets
Support audience list preparation and campaign execution
Track and report on email marketing performance metrics including open rates, click-through rates, conversions, and engagement trends
Support automated nurture campaigns and workflow execution
Collect and organize marketing performance data from various platforms
Maintain KPI dashboards and recurring reports within HubSpot and other reporting tools
Track campaign performance, social media metrics, and lead generation activity
Identify trends and provide monthly performance summaries to Marketing Director
Manage multiple projects simultaneously while ensuring deadlines are met
Coordinate with internal stakeholders to gather information, feedback, and approvals
Communicate project status and proactively identify risks or delays
Create and update sales enablement materials
Support recruiting campaigns and hiring initiatives
Assist with trade shows, conferences, and industry events
Coordinate promotional activities and marketing communications