RUCKUS Specialist, Marketing

Belden Inc

41d • Remote

About The Position

RUCKUS Networks is seeking a Marketing Specialist to support marketing initiatives for its Federal vertical. The role is open to candidates across the United States, with a preference for those located in the Washington, DC area and secondarily, the East Coast. This role is responsible for implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to RUCKUS business and sales objectives for the assigned area of responsibility. The company is a pioneer in the wireless infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services. RUCKUS technology redefines what’s possible in wireless network performance with flexibility, reliability, and affordability. This is a meaningful role responsible for driving revenue, growing market share, and developing strong Customer and Partner relationships and new business development.

Requirements

• A bachelor’s degree, preferably in Communications, Marketing, Business or similar discipline.
• 1-2+ years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing.
• Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity – unique ideas to find local, market-relevant stories to tell about Ruckus-CommScope leadership.
• Strong operational and execution focus, driven by customer intimacy.
• Excellent understanding of social media channels, content developments, metrics and tools.
• Experience with B2B Martech stack such as Marketo, Zoom, Tableau, Salesforce.com, etc.
• Experience in campaign development and execution through multiple tactics.

Responsibilities

• Takes the lead in the design, development and execution of integrated marketing plans and programs to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline.
• Work closely with Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management, and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives.
• Collaborate with Regional Comms & PR to jointly develop & implement agreed PR initiatives.
• Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines.
• Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives.
• Manage effective utilization of budgets and its ROI including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome.
• Collaborate with distribution/channel team, local distributors and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs (such as MDF) already in place.
• Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team.
• Responsible for lead and database management – in-line with the specified best practices and processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level