Marketing Specialist

IDEX•Wheeling, IL

14d

About The Position

The Marketing Specialist will primarily manage all the outbound marketing activities, including exhibitions, digital marketing, and general product promotion, to strengthen the brand and contribute to the business objectives. The role will collaborate with the product team, commercial team, distributors, agents and customers to drive the planning and execution of all the marketing activities. The role will also collaborate with Marketing teams around the world to ensure global marketing initiatives are met. We are looking for a creative and quantitative thinker with good communication, administrative skills and an understanding of product marketing processes.

Requirements

Strong project management skills, including the ability to prioritize, balance, and manage deliverables for multiple marketing projects to meet deadlines and deliver high-quality work.
Excellent communication (oral and written) and presentation skills
Innovative thinking to develop engaging content and campaigns
Good analytical and problem-solving skills
Keen eye for detail and creative finesse
Proficiency in analyzing data and deriving insights to optimize marketing strategies.
Ability to work independently and collaboratively
Bachelor’s Degree in Marketing, Communications, or similar field
Minimum 4+ years of experience in B2B marketing
Solid knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google Analytics
Proficiency in MS Office

Nice To Haves

Bilingual in Spanish is an additional plus, but not required

Responsibilities

Work closely with the commercial and product teams to devise the strategy for each event, and then manage the end-to-end execution of the event. Analyze and report the outcome of each event.
Maintain an up-to-date database and develop targeted campaigns for customers and distributors to drive awareness and engagement. Monitor the performance of the campaigns and optimize accordingly.
Develop and execute targeted account-based marketing activities to engage key customers, generate leads and support business growth.
Collaborate with distributors to drive co-marketing activities
Drive online growth through digital advertising, SEO optimisation, and Google Ads campaign management to increase website traffic, leads, and conversions.
Promote the company's products on industry forums and magazines through product listings, advertising, and articles.
Collaborate with the product team and external partners to develop and maintain sales tools such as flyers, presentations, videos, and testimonials
Manage updates and optimization of the company's website and manage its social media presence to drive more engagement. Monitor analytics to optimize performance.
Collaborate with internal and external partners to develop thought leadership content (press releases, technical blogs, whitepapers etc.)
Manage company information and product listing on customer portals
Stay up to date with the products and new developments in the market
Evaluate the need with internal stakeholders, and work with external partners to conduct studies
Execute annual price updates, maintain pricing in internal systems, communicate changes to customers, and support internal pricing inquiries.
Budget and actual spend management and forecasting