Marketing Specialist

Capitol City Produce • Baton Rouge, LA

1d • Onsite

About The Position

Capitol City Produce is looking for a creative, organized, and hands-on Marketing Specialist to join their team. This role offers the opportunity to work across various marketing disciplines including graphic design, social media, digital marketing, photography, video, events, email campaigns, website content, and brand communications, all while helping to bring the Capitol City Produce brand to life. The position emphasizes a hands-on approach and the ability to manage diverse marketing projects from concept to execution.

Requirements

• 2+ years of professional experience in marketing, communications, content creation, graphic design, or a related field.
• Strong graphic design skills and experience creating professional digital and print marketing materials.
• Experience with Adobe Creative Suite, Canva, or comparable creative platforms.
• Hands-on experience creating content for social media.
• Experience with photography and short-form video creation/editing.
• Experience developing email marketing campaigns and customer communications.
• Strong writing, proofreading, organization, and attention to detail.
• Ability to manage multiple projects and changing priorities in a fast-paced environment.
• Comfortable collaborating with multiple departments, customers, suppliers, and business partners.
• Ability to occasionally support evening and weekend events based on business needs.

Nice To Haves

• Bachelor’s degree in marketing, Communications, Graphic Design, or a related field preferred.

Responsibilities

• Create engaging, brand-aligned graphics, promotional materials, point-of-sale pieces, and other marketing collateral.
• Develop content for social media, email campaigns, digital advertising, promotions, and other marketing initiatives.
• Help manage our social media presence across platforms including Facebook, Instagram, TikTok, and LinkedIn.
• Capture and edit photography for products, customer and employee events, company activities, and professional headshots.
• Create short-form videos, Reels, testimonials, customer highlights, and other branded video content.
• Assist with email marketing campaigns and e-blasts.
• Support website updates and maintain accurate, visually appealing online product content.
• Partner with Sales, Procurement, suppliers, customers, and other internal teams on marketing projects and promotional initiatives.
• Help plan and execute company, customer, community, and industry events.
• Prepare signage, booth materials, promotional items, samples, and other event materials.
• Capture photos, videos, and social content during events.
• Support internal communications, company signage, branded displays, and other creative projects.
• Assist with the execution of the company's annual marketing plan and other marketing initiatives as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level