RSNA Expert - Marketing Specialist

Carestream Health•Jal, NM

About The Position

Carestream is seeking a specialist to coordinate and oversee the end-to-end management of its annual RSNA (Radiological Society of North America) meeting and participate in other international trade shows promoting the company’s brand and products. The role leads exhibition planning and execution, vendor coordination, and client relationship management to support effective brand presentation and event outcomes. It also serves as a liaison for digital accounts, working with the marketing team to convert exhibition traffic into online digital assets and ensure event-generated leads are recorded in the CRM.

Requirements

Bachelor’s degree or above; a degree in International Business, Exhibition Management, Marketing, or a related field is preferred.
At least 3 years of project management experience specifically with overseas exhibitions, including successfully leading preparation and execution of multiple international events.
Proficiency in the full exhibition project-management cycle, including planning, execution, and evaluation.
Familiarity with international trade practices and overseas markets, with strong negotiation skills.
Proficiency in Microsoft Office and project-management tools such as MS Project or Asana.
Fluent English, with strong listening, speaking, reading, and writing skills and the ability to use English for business communication with international partners.
Excellent communication, coordination, and execution skills, including the ability to build collaborative relationships across departments and international teams.
Strong project- and time-management skills, with the ability to handle multiple tasks and emergencies simultaneously.
A strong sense of responsibility, ability to work under pressure, and adaptability to overseas travel and the high-intensity pace of exhibition work.
Strong learning agility and market insight, with the ability to quickly understand industry developments.
Customer-oriented mindset, attention to detail, and commitment to a high-quality exhibition experience.

Nice To Haves

Experience with RSNA or other major international medical or professional exhibitions.
Experience organizing domestic and international exhibitions.
Familiarity with CRM systems such as Salesforce.
Experience in financial modeling and budget management.
Overseas work or study experience.

Responsibilities

Manage planning and execution for the annual RSNA meeting and other overseas exhibitions, including booth reservations, exhibit-material shipping, construction coordination, and on-site services.
Coordinate with venues and external suppliers to ensure smooth execution of exhibition activities.
Develop and manage project timelines and quality standards, ensuring milestones are met on schedule.
Oversee on-site operations, including construction supervision, event activities, and emergency response.
Apply knowledge of RSNA rules and regulations to ensure compliance with organizer requirements.
Participate in supplier tendering, evaluation, selection, and RFP processes.
Prepare and monitor exhibition budgets, manage expenditures, and identify cost-saving opportunities.
Review, archive, and ensure compliance for exhibition-related contracts.
Communicate with exhibitors, provide professional services and on-site support, maintain client relationships, identify client needs, and assist the sales team with registration and administrative processes.
Coordinate with digital marketing to ensure exhibition-generated sales leads are entered into the CRM system for data integration.
Build working relationships with overseas organizers, suppliers, and partners across cross-regional and cross-cultural environments.
Travel overseas and lead teams participating in RSNA and other international exhibitions, providing on-site support and problem-solving.
Coordinate with Marketing, Sales, Product, and other internal departments to align exhibition objectives with company strategy.
Organize and manage exhibition documents, including participation contracts, service agreements, and exhibition materials.
Prepare post-exhibition reports covering effectiveness, ROI analysis, and recommendations for improvement.
Monitor industry trends and exhibition developments and provide data-driven insights and recommendations for exhibition strategy.