Marketing Specialist

United Way of Greater Cincinnati•Cincinnati, OH

34d•Onsite

About The Position

Creates, captures and publishes engaging content that strengthens the United Way brand, advances organizational priorities and brings United Way’s impact to life. Owns day-to-day social media execution, event photography and short-form video, digital content updates, including Dash, and supports storytelling across impact, donors, corporate partners, volunteers, community partners, staff and United Way initiatives.

Requirements

Bachelor’s degree in communications/marketing, journalism or related field and minimum three to five years’ experience with digital/social media communications with demonstrated results or equivalent experience
Demonstrated experience managing social media channels and creating engaging content across multiple platforms
Strong photography and short-form video skills, including basic editing
Strong writing, editing and proofreading skills with the ability to adapt content for different audiences
Experience with digital asset management, content management systems or similar platforms
Working knowledge of social media best practices, analytics and audience engagement
Ability to manage multiple priorities and respond quickly to time-sensitive content needs
Strong interpersonal skills and ability to collaborate across teams
Experience supporting events and capturing content in real time
Excellent written/oral communication skills.
Ability to work a flexible schedule that could include night, weekend and event hours

Nice To Haves

Experience with email marketing, project management, and digital publishing platforms a plus
Familiarity with AP Style guidelines a plus.

Responsibilities

Own and execute United Way of Greater Cincinnati’s day-to-day social media presence across LinkedIn, Facebook, Instagram, YouTube, TikTok and other relevant channels.
Develop, maintain and execute a social media content calendar aligned with organizational priorities.
Create, write, schedule and publish social media content, including copy, graphics, photography, short-form video and other digital assets.
Monitor social channels, engage appropriately with audiences and identify opportunities to strengthen connection to United Way’s mission.
Track social media performance and trends and use insights to improve content, reach and engagement.
Maintain and organize digital assets, including photography, video and other content, in the organization’s digital asset management system.
Leads the development, updating and implementation of Marketing department SOPs, including onboarding team members and ensuring consistent adoption of established processes.
Attend key United Way events and community activities to capture high-quality photos and short-form video for timely storytelling and social media use.
Proactively identify and develop stories that bring United Way’s work to life, including volunteer, partner, corporate partner, individual donor, staff leadership and community impact stories.
Collaborate with Development, Impact, the Office of the President and other teams to gather stories, facts and content that support organizational priorities.
Write and edit digital content in a clear, audience-focused voice that keeps United Way at the center of the story.
Provide live or near-real-time social media coverage at key events when appropriate.
Maintain timely updates to Dash and other assigned digital platforms, web pages or organizational communication channels.
Support PowerPoint presentations, email content, digital campaigns and other marketing materials as needed.
Serve as a resource to staff on social media best practices and help identify opportunities to extend organizational and leadership content across channels.
Assist with other Development & Marketing responsibilities as assigned, including writing, editing, proofing, event support, content gathering, vendor coordination and special projects.