Marketing Specialist

Booz Allen Hamilton•Usa, DC

17d•Onsite

About The Position

Key to an organization’s growth is strong stakeholder communication that represents and supports its mission, values, and objectives. As a marketing professional, you understand the importance of informing and engaging key audiences through strategic messaging and innovative solutions. We’re looking for an experienced Marketing Specialist like you to design, develop, and implement a variety of materials and campaigns for the Army. As a Marketing Specialist on our team, you’ll strengthen the organization by crafting compelling and optimized communications tailored to the program’s strategic goals. Your ability to leverage SEO best practices, digital communication tools, and data-driven decision-making will shape cohesive messaging across operational and marketing teams. Your collaborative spirit and expertise will build relationships with stakeholders and help develop impactful marketing campaigns to position the program for success. In this role, you’ll combine creativity and technical skill to author engaging content for various platforms and support initiatives that bolster the program’s objectives. Whether coordinating with the Digital Content Strategist to refine strategies for the website, social media, and digital communications or leading efforts to drive storytelling and impactful narratives, you will play a key role in advancing the organization's mission. Join us. The world can’t wait.

Requirements

2+ years of experience in public relations, marketing, or content creation
Experience with website management, social media strategies, and digital content platforms
Knowledge of content marketing trends and emerging communication technologies
Ability to work collaboratively across cross-functional teams
Ability to demonstrate a creative and detail-oriented mindset
Ability to obtain a Secret clearance
Bachelor’s degree in Communications or Marketing

Nice To Haves

Experience creating engaging and optimized content with a focus on SEO strategies
Experience supporting matrixed teams in a collaborative work environment
Experience with analytics tools to monitor content performance and drive improvements
Experience working with the Department of Defense or a related government agency
Ability to align tactical and strategic objectives in marketing and communication efforts
Possession of excellent verbal and written communication skills
Possession of excellent organizational skills

Responsibilities

Design, develop, and implement a variety of materials and campaigns for the Army.
Craft compelling and optimized communications tailored to the program’s strategic goals.
Leverage SEO best practices, digital communication tools, and data-driven decision-making.
Shape cohesive messaging across operational and marketing teams.
Build relationships with stakeholders.
Develop impactful marketing campaigns to position the program for success.
Author engaging content for various platforms.
Support initiatives that bolster the program’s objectives.
Coordinate with the Digital Content Strategist to refine strategies for the website, social media, and digital communications.
Lead efforts to drive storytelling and impactful narratives.