Marketing Specialist

Parkview Health • Fort Wayne, IN

6d

About The Position

Develops, implements and maintains compelling strategic marketing plans targeting priority audiences with relevant marketing campaigns to achieve specific goals while thriving in a fast-paced healthcare setting. Creates novel content and strategies for assigned institutes, service lines, markets and physicians through digital and non-digital marketing efforts. Strives to increase awareness, consideration and preference of services and physicians among key consumers and physician target markets. Develops and maintains relationships with administrative and physician leaders in key areas.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism or related field.
• Five years of progressive marketing, agency or communications experience required.
• Minimum of three years experience copywriting and editing content.
• Excellent interpersonal, written and verbal communication skills.
• Advanced content writing and editing abilities.
• Detailed knowledge of marketing principles and tactics, strategic planning and creative development.
• High levels of professionalism and comfort collaborating with leaders at all levels.
• Proficient in Microsoft Office products and project management tools.

Nice To Haves

• Healthcare experience preferred.
• Creative, collaborative and flexible personality.
• Ability to thrive in a fast-paced environment with a wide range of responsibilities.

Responsibilities

• Develops, implements and maintains compelling strategic marketing plans targeting priority audiences with relevant marketing campaigns to achieve specific goals.
• Creates novel content and strategies for assigned institutes, service lines, markets and physicians through digital and non-digital marketing efforts.
• Strives to increase awareness, consideration and preference of services and physicians among key consumers and physician target markets.
• Develops and maintains relationships with administrative and physician leaders in key areas.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level