Marketing Specialist with 2-3 years experience

BONFIGLIOLI USA INC•Hebron, KY

3d•Onsite

About The Position

Bonfiglioli USA is seeking a Marketing Specialist to develop and support marketing communications and initiatives. The role requires learning the company’s products, internal standards, and differentiators, then using that knowledge to strengthen communications and brand awareness. The specialist collaborates with teams such as Sales, creates marketing materials and digital content, supports promotional campaigns, and organizes trade show activities. The position also manages internal communications content across platforms, conducts market and public opinion research, and documents and recommends improvements to processes.

Requirements

A degree in Marketing or a related field, or equivalent experience.
Knowledge and use of Microsoft Office, including Word, Excel, and Outlook.
Knowledge of design and video software, such as Adobe.
Strong knowledge of marketing and analytics tools.
High attention to detail.
A track record of managing projects and working with cross-functional teams.
Analytical and multitasking skills.
Excellent communication skills.
Ability to work in a fast-paced, challenging environment.
Ability to prioritize workload and meet multiple deadlines.
High motivation and energy.
Strong analytical and technical aptitude.
Organizational, verbal and written communication, math, and people skills, and ability to work in a team setting.

Responsibilities

Develop strategies to increase effective communications and brand awareness based on an understanding of products, internal standards, and differentiators.
Document process procedures and process flows, and recommend changes to improve efficiency.
Collaborate with internal teams, including Sales, to develop and monitor strategic marketing initiatives.
Develop and create marketing materials, including sales and product collateral, while ensuring brand guidelines are met.
Consult with advertising agencies or staff to arrange promotional campaigns across media.
Write, proofread, and edit creative and technical content across different mediums.
Organize and deploy activities such as trade shows.
Manage and create internal communication content across platforms, including Facebook Workplace, digital screens, and newsletters.
Plan and conduct market and public opinion research to test products or determine potential product success, and communicate results to clients or management.
Create and design engaging content for digital channels.