Marketing Specialist

Loblaw Companies Limited•Toronto, ON

6d•CA$60,000 - CA$82,500•Onsite

About The Position

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. The impact you’ll make As an eCommerce Marketing Specialist at Shoppers Drug Mart (SDM), you will impact our business by helping the Senior Growth Marketing Manager execute marketing campaigns to drive new and repeat online shopping and build the best digital experience for SDM eCommerce beauty and front shop customers. Your mandate will be to influence and change how Canadians purchase and interact with top brands online and you’ll measure your success with KPIs that include adoption, conversion and retention.

Requirements

University or college degree in relevant discipline
2-3 years of experience in a marketing role with a proven track track record of success
Excellent skills in Microsoft Office software, including Excel and PowerPoint
Proficiency in SQL (Big Query is a bonus), Tableau and Adobe Analytics would be an asset

Nice To Haves

Excellent time and project management skills with exceptional attention to detail
Critical thinker and proactive problem-solver
Ability to adapt and pivot across multiple projects and functions
Outstanding communication and interpersonal skills
Able to effectively work with multiple levels of the organization
Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in a rapidly evolving retail environment
Comfortable taking calculated risks that drive results and continuous improvement
Collaborative team player with influencing skills that build relationships across various stakeholder groups

Responsibilities

Support the Senior Marketing Manager in executing integrated, omni-channel marketing campaigns that are aligned with eCommerce objectives and sales goals
Support the Senior Marketing Manager with organizing, optimizing and refining the customer lifecycle journey and digital messaging campaigns
Book, traffic and forecast marketing campaigns end-to-end and report on campaign effectiveness metrics as well as overall ROI
Use internal tools and systems to generate and manage voucher codes and other promotional programs, ensuring smooth implementation and campaign tracking
Work with internal cross-functional partners, including Merchandising, Product, Technology, Design, Email, Media and Strategy & Planning to brief, develop and coordinate digital programs supporting sales and marketing objectives
Assist in the development of a marketing programs to drive demand and acquisitions with external partners
Work with SDM Brand team to strategically position priorities within eCommerce marketing campaigns to maximize market impact
Collaborate with SDM Brand Marketing team to identify opportunities for campaign synergies
Support end-to-end planning, coordination and execution of livestream shopping events and related marketing campaigns, coordinating logistics, promotions, partnering with cross-functional teams, vendors and other stakeholders to deliver engaging customer experiences and drive performance
Work with Loblaw enterprise partners to book, execute and report on eCommerce campaigns in support of sales goals
Develop and manage concurrent project workstreams, including creating briefs, tracking milestones and deliverables, follow-ups, proofs and approvals
Assist with managing, execution, tracking and reporting of key team documents and processes, including, but not limited to, marketing calendars, website content planning, weekly business updates, creative assets, budget and forecasting, and periodic reviews