Marketing Specialist

Wolters Kluwer • Kennesaw, GA

4d

About The Position

The Integrated Campaign & Content Specialist is responsible for executing multi-channel marketing campaigns that drive engagement and event participation. This role owns the promotion of key events and extends thought leadership into effective, campaign-ready content. You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels.

Requirements

• 3–5 years of experience in marketing, campaign execution, or content development (or equivalent experience)
• Experience executing marketing campaigns across email, web, or digital channels
• Strong writing and editing skills, with the ability to adapt messaging for different formats
• Ability to manage multiple priorities and execute with a high degree of ownership
• Comfortable working with content sources such as webinars, interviews, or long-form materials

Nice To Haves

• Experience using marketing tools or CMS platforms is a plus

Responsibilities

• Campaign Ownership (Primary Focus)
• Own end-to-end execution of event marketing campaigns, including: CCH Connections (flagship event) CCH Innovations (prospecting event) Additional event programs (e.g., GetWise, ATX Virtual Conference)
• Build and execute campaign elements such as: Email marketing programs Landing pages and registration flows Supporting promotional content
• Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives
• Build and update campaign-related web pages using established templates and standards as part of campaign execution
• Thought Leadership & Content Activation
• Transform internal content into usable marketing assets, including: Webinars → email copy, landing page content, short-form assets Interviews → blog drafts, campaign messaging, supporting content Long-form content → derivative campaign assets
• Work with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messaging
• Ensure content is practical, deployable, and aligned to campaign needs
• Support campaign execution by developing and refining content across email, web, and other channels

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees