Marketing Specialist

GAINSystems•Atlanta, GA

33d•Hybrid

About The Position

The Marketing Specialist is a generalist role covering the day-to-day systems and program work that keeps GAINS marketing running smoothly. This person splits time between administering HubSpot, Salesforce, and other marketing tools, and organizing the logistics behind marketing programs, including events and third- party demand generation initiatives. Reporting into Marketing, this role suits someone comfortable moving between spreadsheets, systems, and vendor calls in the same day, and who enjoys keeping many moving pieces on track rather than specializing narrowly in one area.

Requirements

3+ years of experience in a marketing operations, marketing coordinator, or similar generalist role
Working familiarity with HubSpot or a comparable marketing automation platform
Basic working knowledge of Salesforce or a comparable CRM
Some experience coordinating event logistics, even at a smaller scale
Comfort juggling systems work, program coordination, and vendor communication in the same week
Solid Excel or spreadsheet skills for pulling together reporting
Strong organizational skills and follow-through on multiple concurrent tasks
Good attention to detail, particularly around data entry and record accuracy

Nice To Haves

Experience in a B2B SaaS or supply chain technology company
HubSpot certification (Marketing Hub or Revenue Operations)
Exposure to third party demand generation or lead gen vendors
Experience supporting trade show or conference logistics

Responsibilities

Provide day-to-day administration of HubSpot and Salesforce, including workflows, list segmentation, lead routing, and basic troubleshooting for the marketing team
Support the execution of successful field marketing events, including venue and vendor coordination, event strategy and follow up execution
Support third party demand generation initiatives, including vendor coordination, lead delivery tracking, and basic performance reporting
Pull together marketing KPI reporting and dashboards covering campaign performance, event results, and pipeline contribution
Help document and refine marketing processes, from event checklists to lead handling steps, so the team runs consistently
Act as a point of contact for the marketing tools contracted by the team, helping with onboarding, licensing questions, and routine admin and contract management
Work with RevOps and Sales Operations to keep data definitions and reporting consistent between HubSpot and Salesforce
Keep an eye on data quality across marketing systems, flagging and cleaning up duplicates or incomplete records
Maintain campaign tracking basics like UTM parameters and form setups across events and third- party programs
Track marketing spend across systems, events, and vendors and flag anything that looks off or underused
Own day-to-day management of GAINS's social media channels, including scheduling, posting, and basic performance tracking
Jump in wherever needed to support the broader marketing team on operational and logistical tasks