Marketing Specialist

Fairstone Bank•Toronto, ON

57d•$83,000 - $110,000•Hybrid

About The Position

Go-to-market strategies Create and execute go-to-market strategies, developing briefing templates and detailed project timelines that ensure alignment and timely delivery of marketing initiatives Collaborate with the marketing team in the delivery of superior marketing initiatives Partner with key stakeholders to effectively understand business objectives and identify marketing strategies to achieve targets Create and maintain a calendar of integrated marketing campaigns that support achievement of sales targets, collaborating with Creative and Digital marketing team members on the implementation of campaigns that meet or exceed KPIs Track marketing performance against KPIs, working as a dynamic team to identify and solve gaps Lead consumer research efforts to inform positioning and awareness, enhance value proposition, and increase customer satisfaction Influence budget allocation and resource planning Evaluate and implement emerging AI technologies to enhance marketing efficiency and innovation Product marketing Support product initiative rollout including product enhancements and developments Identify in-product marketing opportunities to communicate effectively with customers Develop new strategies to support product adoption with customers Create go-to-market strategies for cross and up-sell with Fairstone Bank products Cross-functional collaboration Work closely with digital and creative team on social media and UGC strategy, enabling marketing strategies that are aligned with our overarching branding and marketing strategy Collaborate with brand marketing team to ensure all marketing strategies contribute to our over-arching brand narrative Partner with external agencies, vendors, and media partners to execute marketing campaigns and initiatives effectively Participate fully as a member of the team to support a positive work environment that promotes service to the business, quality, innovation and teamwork Customer contact strategy Support the Sr. Manager, Marketing, in the development of a customer contact strategy Understand and manage customer communications, including operational contacts Collaborate with the brand and creative team to ensure customer touchpoints consistently ladder up to our brand and product value proposition Adhere to identified approval process for all external-facing marketing communications

Requirements

University Degree, 3+ years of experience in marketing strategy or related roles
Proven track record of developing and executing successful marketing campaigns
Experience in both digital and traditional marketing channels, including social media, advertising, and content marketing
Familiarity with customer and market research, insights analysis and research-based strategy development
Excellent written and verbal communication skills, with the ability to craft compelling narratives and communicate effectively to various stakeholders
Ability to stay organized under conditions of multiple tasks and tight deadlines

Nice To Haves

Financial services industry background an asset (mortgage and consumer deposits specifically)
French language skills an asset

Responsibilities

Create and execute go-to-market strategies
Collaborate with the marketing team in the delivery of superior marketing initiatives
Partner with key stakeholders to effectively understand business objectives and identify marketing strategies to achieve targets
Create and maintain a calendar of integrated marketing campaigns
Track marketing performance against KPIs
Lead consumer research efforts
Influence budget allocation and resource planning
Evaluate and implement emerging AI technologies
Support product initiative rollout including product enhancements and developments
Identify in-product marketing opportunities
Develop new strategies to support product adoption with customers
Create go-to-market strategies for cross and up-sell with Fairstone Bank products
Work closely with digital and creative team on social media and UGC strategy
Collaborate with brand marketing team to ensure all marketing strategies contribute to our over-arching brand narrative
Partner with external agencies, vendors, and media partners to execute marketing campaigns and initiatives effectively
Participate fully as a member of the team to support a positive work environment
Support the Sr. Manager, Marketing, in the development of a customer contact strategy
Understand and manage customer communications, including operational contacts
Collaborate with the brand and creative team to ensure customer touchpoints consistently ladder up to our brand and product value proposition
Adhere to identified approval process for all external-facing marketing communications

Benefits

Award-Winning Culture: We’re proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025 by Canada’s Top 100 Employers.
Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
On-Site Fitness: Gym access at our London and Montreal offices.
Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
Family Support: Parental leave top-up program to help you during life’s big moments.
Community Impact: One paid volunteer day to give back to causes that matter to you.