Marketing Specialist

Trulieve • Columbus, OH

1d • Remote

About The Position

The Marketing Specialist supports the execution and optimization of state-level marketing initiatives by delivering actionable insights, managing cross-functional coordination, and ensuring effective partner collaboration. Reporting to the State Marketing Manager, Ohio, this role is responsible for analyzing competitive trends, evaluating promotional performance, supporting third-party brand partnerships, and monitoring customer sentiment to inform data-driven decision making. This role is highly collaborative and analytical, serving as a key support function that enables the broader marketing team to drive performance, enhance customer experience, and maintain competitive positioning. The ideal candidate is detail-oriented, intellectually curious, and comfortable working with data to uncover insights that inform marketing strategies. This role will support both the Ohio markets.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or a related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly and concisely.
• Collaborative team player with the ability to work cross-functionally across departments.
• High attention to detail and commitment to accuracy.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.
• Must be at least 21 years of age.
• Must possess a valid driver’s license and a clear driving record.
• Must be able to pass all required background checks and screenings.
• Ability to work flexible hours, including occasional evenings, weekends, and holidays as business needs require.
• Demonstrates professionalism, integrity, and a strong work ethic.
• Self-motivated, proactive, and eager to learn.

Nice To Haves

• Cannabis experience a strong plus.
• experience with data visualization or project management tools is a plus.

Responsibilities

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.
• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.
• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.
• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.
• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.
• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.
• Track and report on brand partner performance, including promotional participation and ROI.
• Assist in ensuring brand standards and messaging are executed consistently across channels.
• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.
• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.
• Support the development of regular customer insight reporting for marketing and cross-functional teams.
• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.
• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.
• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.
• Assist in gathering and organizing campaign assets, timelines, and deliverables.
• Support marketing activations, events, and key business moments as needed.
• Maintain organized documentation of reports, insights, and campaign performance.
• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
• Ensure compliance with all company policies, procedures, and regulatory requirements.
• Represent the brand in a professional and positive manner.

Benefits

• paid time off
• A comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level