Marketing Specialist, Self-Care, PCH

Catalent • Saint Petersburg, FL

2d

About The Position

The Marketing Specialist supports the execution of integrated marketing programs across Catalent's Self-Care portfolio, including Vitamins, Minerals & Supplements (VMS), Wellness, Beauty, and Over the Counter (OTC) categories. The role helps drive brand awareness, lead generation, and commercial effectiveness through coordinated marketing initiatives, content development, events, and sales enablement activities.

The position works cross-functionally with Marketing, Commercial, Portfolio, Innovation, and Corporate Marketing teams to deliver high-quality, customer-focused marketing programs aligned with Self-Care strategic priorities. It is part of the Pharma and Consumer Health (PCH) Marketing and Strategy team, which shapes the PCH Segment’s strategic plan with business leaders and supports business insight, market intelligence, product and marketing initiatives, and customer-facing events. The role reports to the Head of Marketing & Strategy, Pharma & Consumer Health.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
• At least 3 years of B2B marketing experience within consumer health, nutraceuticals, OTC, or CDMO industries.
• Ability to translate business objectives and customer needs into compelling marketing outputs across multiple channels.
• Strong project management and organizational skills, including the ability to manage multiple priorities simultaneously.
• Collaborative mindset and demonstrated ability to work across cross-functional teams.
• Analytical approach and ability to interpret performance data and identify opportunities for improvement.

Responsibilities

• Execute multichannel marketing campaigns, including digital marketing, content marketing, webinars, paid media, trade shows, and customer events aligned with Self-Care priorities.
• Coordinate campaign timelines, deliverables, approvals, and stakeholder communications to ensure consistent and timely execution.
• Contribute to market monitoring, marketing planning support, Voice of Customer initiatives, and campaign positioning development.
• Coordinate the development and execution of marketing content, including case studies, presentations, capability materials, webinars, customer success stories, and digital assets.
• Partner with subject matter experts and Corporate Marketing to translate technical capabilities into compelling customer-facing messaging.
• Support execution of website updates, landing pages, campaign assets, and digital marketing activities.
• Monitor campaign performance and identify opportunities for optimization.

Benefits

• Defined career path with annual performance reviews and feedback process.
• Diverse and inclusive culture.
• Potential for career growth on an expanding team.
• Competitive paid time off and 8 paid holidays.
• Community engagement and green initiatives.
• Medical, dental, and vision benefits effective on the first day of employment.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level