Marketing Specialist

Charles River CFO•Boston, MA

20h•Remote

About The Position

A Boston-based accounting and finance firm is seeking an experienced part-time Marketing Specialist to strengthen its market presence, expand its professional network, and build thought leadership across the industries it serves. The role is suited to a seasoned marketing professional who understands professional services and can independently develop and execute targeted initiatives with minimal supervision. It focuses on LinkedIn marketing, webinar development and presentation, thought leadership, and industry-specific content creation. The flexible engagement is approximately 0–10 hours per week, depending on business needs and the marketing calendar, and is intended to deliver focused, measurable impact. The specialist will work directly with firm leadership to identify priorities and deliver targeted marketing initiatives efficiently. Work may be performed remotely, with occasional in-person meetings in the Boston area as needed. The successful candidate will help build a consistent market presence, increase engagement with prospective clients and referral sources, establish a recognizable voice in the firm's industries, and create content that supports business development.

Requirements

10+ years of marketing experience, preferably within a professional services firm such as an accounting, financial advisory, consulting, or law firm.
Significant hands-on experience developing and executing LinkedIn marketing campaigns and content strategies.
Demonstrated experience developing webinars and serving as a presenter, moderator, or facilitator.
Proven ability to create thought leadership content, including articles, industry commentary, and educational marketing materials.
Excellent writing, editing, presentation, and communication skills.
Experience tailoring content and messaging to multiple industries and distinct target audiences.
Ability to translate technical, financial, and business concepts into accessible, compelling content.
Strong project management skills and ability to work independently, prioritize competing needs, and deliver high-quality work with limited oversight.
Familiarity with digital marketing analytics, content planning tools, and webinar platforms.

Nice To Haves

Experience marketing accounting, tax, outsourced finance, CFO advisory, consulting, or other business-to-business professional services.
Existing knowledge of the Boston business community and regional professional networks.
Experience supporting business development through content marketing, referral relationships, and professional networking.
Ability to develop marketing materials that establish credibility, build trust, and generate qualified business opportunities.

Responsibilities

Develop and execute a targeted LinkedIn marketing strategy to increase brand awareness, strengthen professional relationships, and generate business development opportunities.
Create and publish content highlighting the firm's expertise, services, industry insights, and perspectives.
Manage content planning, posting cadence, and audience engagement among prospective clients, referral sources, and industry professionals.
Identify opportunities to expand reach through employee advocacy, professional networking, and relevant industry conversations.
Develop webinar topics and programs relevant to the firm's services and industries.
Coordinate webinar planning, content development, promotion, registration, and follow-up.
Present or moderate webinars when appropriate.
Repurpose webinar content into articles, LinkedIn posts, and other marketing materials.
Develop thought leadership content demonstrating the firm's expertise in accounting, finance, and related business matters.
Research and write marketing articles, industry insights, and educational content tailored to the industries served.
Translate complex accounting and financial topics into clear, practical content for business owners, executives, and other decision-makers.
Collaborate with firm leadership and subject matter experts to identify timely topics, develop original perspectives, and maintain a consistent content pipeline.
Repurpose existing expertise and materials into articles, newsletters, website content, webinar presentations, and social media posts.
Recommend practical, cost-effective marketing initiatives aligned with the firm's growth objectives.
Develop a focused marketing calendar and prioritize activities for impact within the available hours.
Monitor engagement and performance metrics, assess results, and recommend improvements.
Maintain consistent branding, messaging, and professional standards across marketing channels.