Marketing Specialist

El Centro Family Health • Espanola, NM

4d • Onsite

About The Position

Under the direction of the Director of Human Resources, the Marketing Specialist is responsible for supporting organizational marketing, communications, recruitment outreach, and community engagement initiatives that promote the mission, services, workforce programs, and culture of the Federally Qualified Health Center (FQHC). This position develops creative content and marketing materials for both internal and external audiences through digital, print, and social media platforms. The ideal candidate is organized, collaborative, detail-oriented, and passionate about storytelling, branding, and building meaningful connections with employees, patients, and the community.

Requirements

• Associate's degree in Marketing, Communications, Business Administration, Public Relations, Graphic Design, or a related field.
• Strong proficiency in Canva, Adobe Creative Suite, and Microsoft Office applications.
• Excellent written and verbal communication skills with a creative, audience-focused approach.
• Strong organizational skills and ability to multitask in a fast-paced environment.
• Experience managing social media platforms and creating digital content.
• Strong interpersonal and collaboration skills.
• Ability to work independently and maintain attention to detail.
• Outgoing, friendly, and creative personality.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Graphic Design, or a related field.
• Experience working in healthcare marketing or familiarity with healthcare regulations.
• Experience with photography, videography, or basic video editing.
• Knowledge of social media analytics, branding, and digital marketing strategies.
• Experience coordinating community outreach events or public relations activities.
• Bilingual English/Spanish is a plus.

Responsibilities

• Create engaging content for LinkedIn, Facebook, Instagram, and other social media platforms to promote clinic services, employee highlights, community events, and recruitment initiatives.
• Design and distribute marketing materials including flyers, brochures, posters, newsletters, and digital campaigns.
• Support internal communication initiatives and employee engagement campaigns.
• Maintain and organize the digital media library, including photos, videos, and branded assets.
• Assist with website updates, marketing calendars, newsletter, and content scheduling.
• Track and report engagement metrics for social media and marketing campaigns.
• Collaborate with leadership and departments to support organizational branding and outreach efforts.
• Coordinate and support community outreach events, health fairs, recruitment events, and public engagement activities.
• Ensure all marketing materials align with organizational branding and communication standards.
• Assist with photography, video content creation, and basic editing for promotional use.
• Support recruitment marketing efforts by promoting career opportunities and workforce development initiatives.
• Perform other duties as assigned.

Benefits

• 401(k) Retirement Plan
• 7 Paid Holidays
• Paid Sick Time
• Comprehensive Medical, Dental, and Vision Insurance
• 100% Employer-Paid Basic Life Insurance
• Voluntary Employee Supplemental Benefits
• Employee Assistance Program (EAP)
• Education Reimbursement
• Flexible Spending Account (FSA)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree