Marketing Specialist

Clarke•St. Charles, IL

19d•Hybrid

About The Position

Clarke is looking for a curious, organized, and creative Marketing Specialist to join our team. This role plays a hands-on part in bringing the Clarke brand to life across email, social media, digital content, and internal communications. The ideal candidate is comfortable switching between writing a social caption, building a customer journey in Salesforce Marketing Cloud, and organizing a library of brand assets - often in the same day. This person takes brand standards seriously, sweats the details, and knows how to get things done.

Requirements

Bachelor's Degree preferred
2–4 years of experience in marketing, communications, or a related field
Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform with basic data hygiene practices
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
Experience managing social media accounts and using scheduling platforms
Strong writing skills with an eye for brand voice and detail
Comfort working with AI tools like Microsoft Copilot or Claude to improve efficiency
Basic understanding of analytics - email performance, social insights, Google Analytics
Familiarity with project management tools such as Asana or similar platforms for task tracking and workflow management
A collaborative, team-first attitude and the ability to juggle multiple projects without dropping the ball
Experience in B2B marketing, public health, environmental science, or similar industry dealing with regulated, complex information

Responsibilities

Builds, executes, and optimizes email campaigns and automated customer journeys in Salesforce Marketing Cloud
Develops on-brand content - copy, graphics, and short-form video - using Adobe Creative Suite and Canva
Creates and schedules content across global social media platforms (LinkedIn, Facebook, Instagram and others) using social media scheduling tools, like Sprout Social
Helps maintain brand consistency and compliance across all internal and external communications
Manages and maintains our digital asset management system (AMS), keeping photography, brand files, and creative assets organized and accessible
Supports the maintenance and updates of Clarke's website content (Wordpress-based)
Tracks and reports on campaign and content performance, providing insights and recommendations
Contributes to internal communications drafts, newsletters, and announcements
Coordinates with internal teams and external vendors for marketing materials and events
Assists with tradeshow and event preparation, including printed collateral, digital assets, and on-site support
Manages work and workflow using project management software (such as Asana), including task tracking, project timelines, and cross-functional coordination
Utilizes AI tools (including Microsoft Copilot and Claude) to support content development and workflow efficiency - with a strong commitment to brand compliance and maintaining Clarke's authentic, accurate voice in all outputs