Marketing Specialist

Hexagroup • Houston, TX

4d

About The Position

HexaGroup is seeking a Marketing Specialist to oversee HubSpot-driven digital marketing campaigns. This role involves campaign creation, management, optimization, and reporting in collaboration with the digital marketing team. The specialist will develop and execute cutting-edge digital campaigns, define and report on relevant KPIs, and work cross-departmentally to align strategies and goals. They will also provide actionable insights into campaign performance, conduct keyword and website research, and stay updated on industry best practices and new technologies.

Requirements

• 2-5 years of search engine marketing (SEM) experience
• 2-5 years of experience with HubSpot and inbound marketing methodology
• Certifications in Google Ads, Google Analytics
• Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI
• Effective writing, verbal communication and presentation skills
• Strong analytic skills and ability to relate results to client business objectives
• Proficient project management skills
• Able to multitask, organize, prioritize and structure workload

Responsibilities

• Developing, executing, and optimizing digital campaigns from conception to launch.
• Defining, measuring, evaluating, and reporting relevant KPIs.
• Working cross-departmentally to align campaign strategies and goals.
• Providing ongoing actionable insights into campaign performance to stakeholders.
• Conducting keyword and website research, ad grouping, and audience targeting.
• Maintaining knowledge of industry best practices and new technologies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed