Marketing Specialist - Full Time - Onsite Plano, TX
Human Coalition•Plano, TX
•Onsite
About The Position
The Marketing Specialist develops, implements, and optimizes client marketing activities across multiple marketing channels, with the goal of increasing the quantity and quality of leads. Human Coalition is a Christian Pro Life organization.
Requirements
- Passionately aligned with the mission and vision of Human Coalition
- Strong written and verbal communication skills
- 3-5 years of experience in a marketing role
- At least 2 years of experience with SEM including Google Ads, Microsoft Advertising, and Yahoo Ads platforms
- Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg
- Advanced knowledge of Microsoft Office and Google suite of products
Nice To Haves
- Google Ads/Analytics certifications and other marketing certifications a plus
- Call tracking/attribution software experience (such as CallRail, DialogTech)
- Bid management platform experience is a plus (Marin, Kenshoo, QuanticMind)
- Automated reporting platform experience is a plus (such as DataStudio, DOMO)
- Landing page development experience is a plus (Wordpress)
- Salesforce CRM experience is a plus
Responsibilities
- Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis
- Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA)
- Analyze performance data to inform campaign decisions.
- Implement A/B and multi-variate tests to optimize performance.
- Develop innovative marketing concepts to meet marketing goals.
- Maintain a high attention to detail, be self-motivated, and have great project management skills
- Take a proactive approach to problem solving, addressing without being prompted
- Communicate with the ability to tell meaningful stories using data and analytics
- Pursue regular learning and stay up to date with the latest industry trends and best practices.
- Assists in the coordination of internal and external communication, including vendors, as needed
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
