Marketing Specialist

RightMove Health

23d•$75,000 - $95,000

About The Position

We're hiring a Marketing Specialist to help shape how RightMove tells its story and grows its impact. Reporting to the Director of Marketing, you'll write and produce content, run email and lifecycle campaigns in HubSpot, keep projects on schedule, assist with internal marketing efforts, and pull data to inform performance reporting—with real input into what we test and try next. You'll own the day-to-day execution that brings our marketing to life: drafting and editing content, building and deploying campaigns, partnering with clinicians to develop content, managing timelines across concurrent projects, and making sure everything ships on time and on brand. We're looking for someone organized, a strong writer, comfortable in HubSpot, and eager to learn the nuances of B2B2C and B2B marketing in healthcare. As the team and our channels scale, so will your scope—this role is a launchpad into broader campaign strategy and channel ownership, with real exposure to strategy from day one.

Requirements

2–4 years of marketing experience, ideally in a startup or high-growth environment
Strong writing and editing skills — you can draft original content and sharpen someone else's
Hands-on HubSpot experience with email and lifecycle campaigns
Strong project management and organizational skills
Comfortable pulling campaign reports and summarizing performance
Proficiency with Canva, Figma, or Adobe CC
Comfortable with ambiguity and building processes that don't exist yet

Nice To Haves

Experience in healthcare, health tech, digital health, or provider networks
HubSpot certifications
Experience supporting events, conferences, or webinars
Experience coordinating video or testimonial content
Familiarity with content requiring consent, privacy, or compliance review
Basic video editing (Premiere, Descript, CapCut, or similar)
Website CMS experience (HubSpot)
SEO and content optimization fundamentals
Demonstrated use of AI tools to increase output and quality

Responsibilities

Manage the content and editorial calendar; keep projects moving from draft to publish
Write and edit blog posts, email copy, social posts, landing pages, and patient and provider education materials
Gather input from clinicians and internal experts, route drafts for review, manage revisions
Support video and testimonial content: scheduling, consent workflows, interview prep, and repurposing into clips and written stories
Build and deploy email campaigns and lifecycle programs in HubSpot
Manage templates, lists, segmentation, workflows, landing pages, and forms
Handle setup, testing, QA, and scheduling
Pull and maintain campaign and channel reports
Work with Director to flag trends and performance issues worth acting on
Support conferences, trade shows, webinars, and partner events
Handle logistics, collateral and booth materials, registration, and promotional assets
Manage post-event follow-up and lead capture where appropriate
Keep project trackers, timelines, and deliverables current across concurrent workstreams
Work with the Director to keep agencies, freelancers, and production partners on schedule
Run first-pass reviews of vendor work for quality and brand consistency
Use AI tools to speed up research, drafting, and production
Help build decks, one-pagers, and partner-facing collateral
Produce on-brand assets in Canva, Figma, or similar
Maintain an organized, current materials library for Partner and Network teams
Work closely with the Director and partner teams—Product, Clinical, and Network—to support aligned messaging, campaigns, and launches across the company
Manage company swag and merchandise—sourcing, ordering, inventory, and distribution for new hires, events, and team celebrations