Marketing Specialist

Aviso Wealth • Toronto, ON

50d • $80,000 - $90,000

About The Position

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at www.aviso.ca.
The Opportunity:
We’re looking to fill an opening for a digitally-savvy, Marketing Specialist to join our Product Marketing team, supporting our Direct Investing business.
Reporting to the Director, Product Marketing, the Marketing Specialist is responsible for supporting the design, execution and optimizing multi-channel campaigns that drive customer acquisition, engagement, and retention for Qtrade. You will work cross-functionally with creative services, marketing operations, MarTech, and business teams to generate demand and maximize customer lifetime value.
You thrive in fast-paced, data-driven environments and have a proven ability to deliver measurable results. Our dream candidate is driven, collaborative, and has a proven track record of successfully deploying cohesive end-to-end, B2C/DTC marketing programs and campaigns for online businesses. You have a growth mindset and always strive for continuous improvement. You are someone who enjoys operating in the weeds with a “get-it-done-right” attitude.
You bring solid execution skills, including a willingness to roll up your sleeves and do what it takes to create lasting value and product line revenue growth.
If you are obsessive about performance and demonstrate efficient and effective execution of marketing programs, keep reading.
Who you are:
Service – You put your clients’ needs first. You advocate service excellence, and work to deliver client-centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

Requirements

• Bachelor’s degree is required (Business, Marketing, or other relevant disciplines)
• 5+ years of relevant marketing experience and a successful track record in marketing for online businesses
• Digital marketing, social media and CRM experience is strongly preferred
• B2C experience and digital fluency, experience working with multiple partners
• Proven ability to analyze data, generate insights, and optimize campaigns for performance
• Working knowledge of Google Analytics
• Excellent project management skills with ability to multi-task and deliver within defined timelines and budgets is required and experience with Agile ways of working is preferred
• Self-starter with strong communication and interpersonal skills is required
• Ability to prioritize in a fast-paced environment is required
• Fluent communication skills in English are required

Nice To Haves

• An understanding of Canada’s Financial Services Regulatory environment is an asset
• Bilingual skills in French are an asset

Responsibilities

• Assist in development of go-to-market plans and campaign marketing briefs to drive growth and deliver business results
• Conduct research to understand the competitive landscape, customer insights, and digital trends; Work with our internal research team to produce reports and share with stakeholders
• Engage with stakeholders to gather intelligence and feedback to execute compelling marketing plans
• Coordinate campaign and offer execution/delivery working with internal and external advertising agency stakeholders
• Drive project execution for campaigns, marketing/partner programs, offers, working with a cross functional team of business and marketing professionals
• Leverage dashboards, data and analytics platforms to measure, track and report on campaign or program performance
• Monitor and share results and optimize plans to deliver value and achieve KPIs
• Ensure compliance with communication policies, procedures, and brand standards
• Form and foster relationships with internal colleagues to leverage existing resources across product lines and delivery channels; Collaborate with product, UX, and technology teams to deliver seamless digital experiences
• Stay current on digital marketing trends, tools, and best practices relevant to online investing
• Maintain process documentation and manage day-to-day marketing operations, including ongoing use of project management tools (Workfront) and reporting

Benefits

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time, fitness benefit, parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learning & development and an education assistance program
• Regular social events to foster teamwork

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees