Marketing Specialist

Graycor Family of Companies•Chicago, IL

16d

About The Position

We are seeking a highly organized, proactive, and hands-on Marketing Specialist to support branding, investor communications, and deal-related marketing efforts. This role will be instrumental in building a consistent, professional market presence - ideal for someone who thrives in an entrepreneurial environment and is comfortable wearing multiple hats.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
3-5 years of experience in marketing, preferably in real estate, finance, or professional services.
Strong organizational and project management skills.
Excellent writing and editing skills as well as verbal communication skills.
Proficiency in Microsoft Office (Teams, Outlook, Word, Excel, PowerPoint), CRM tools, and other presentation software.
Experience with website content management and social media platforms/analytics preferred.
Working knowledge of marketing tools such as: Email marketing platforms (e.g., Mailchimp, HubSpot)
Basic graphic design tools (e.g., Canva, Adobe Creative Suite preferred)
Basic graphic design/video editing capabilities for video for social, adding logos and graphics, taking high quality photos and video, editing templates and editing the website.
WordPress experience is preferred.
High level of attention to detail, and the ability to manage multiple priorities in a fast-paced, high-visibility environment.
A strong sense of urgency and a positive, proactive desire to support a broad range of initiatives and tasks and an ability to work proactively, prioritizing and managing time independently.
To be poised, pleasant, polished, professional, and able to comfortably interact professionally and effectively with managers, clients, and C-Suite executives.

Responsibilities

Coordinate with internal marketing partners to maintain and update the Gray Capital Investors website, including case studies, news updates, job postings, and other relevant content.
Maintain and update company presentations, pitch decks, and marketing collateral.
Develop relevant and timely content for digital platforms, including social platforms, website, email campaigns, blogs, etc.
Tightly manage social media feeds and ensure consistent brand messaging.
Maintain the calendar of social media posts and other promotional activities.
Coordinate photography and content collection for marketing use, including any necessary approvals and edits.
Coordinate outside marketing and public relations vendors, including outside AV teams, marketing firms, etc.
Support with invitations, thank yous, and other activities related to clients and business partners as well as employees and community.
Support public relations initiatives and external communications.
Manage email marketing platforms and campaigns.
Track basic marketing analytics (engagement, open rates, etc.)
Maintain and update client database including contacts, marketing lists and reports.
Support onboarding of new staff and coordination of visiting team members.
Other duties as assigned.