Marketing Specialist

Astound Broadband•New York, NY

About The Position

The Marketing Specialist will support the planning, execution, and optimization of integrated marketing initiatives across multiple channels and markets. The ideal candidate will help coordinate growth strategies that drive customer engagement, subscriber growth, and brand visibility. This role involves assisting in the planning and execution of marketing initiatives across various channels, including performance marketing, direct marketing, and field or guerrilla marketing tactics. The specialist will support campaign development, including audience segmentation, offer development, messaging, creative coordination, and deployment across markets. Collaboration with internal teams, graphic designers, and external agencies for marketing assets and campaign materials is key. The role also includes coordinating audience segmentation, targeting, and marketing lists, monitoring and evaluating campaign performance, compiling reports, and assisting with campaign planning, production coordination, and budget tracking. Data management and analysis of mailing lists with external partners are also part of the responsibilities.

Requirements

3-5 years of experience in a similar role required
Proficiency in Microsoft Office Suite (including Word, Excel, and PowerPoint), and Google databases (e.g., Google Sheets) strongly preferred.
Strong interpersonal and communication skills, both written and oral, and the capacity to communicate with tact and professionalism.
Ability to analyze problems, develop a path toward problem solving, and continue the process to completion.
Highly organized, self-starter with the ability to work autonomously and take initiative.
Strong analytical skills with the ability to interpret data and metrics.
Creative mindset with attention to detail.
High school diploma or equivalent required

Nice To Haves

Telecommunications experience a plus
Graphic design experience is a plus
Bachelor’s degree in Marketing or Marketing Communications is a plus
Understanding of direct mail principles and best practices is a plus.

Responsibilities

Assist in the planning and execution of marketing initiatives across multiple channels, including performance marketing, direct marketing, and field or guerrilla marketing tactics.
Support campaign development including audience segmentation, offer development, messaging, creative coordination, and deployment across markets.
Work with internal omnichannel teams, graphic designers, and external creative agencies to develop marketing assets and campaign materials that align with brand standards and campaign objectives.
Coordinate audience segmentation, targeting, and marketing lists in partnership with data and analytics teams to ensure accurate campaign execution and effective targeting.
Monitor and evaluate campaign performance across channels, helping compile reports and insights that inform optimization and future marketing strategies.
Assist with campaign planning, production coordination, and budget tracking.
Support vendor coordination, cost estimates, invoice processing, and internal budget reporting.
Analyze and manage mailing lists with external Data & Analytics partners to ensure accurate targeting and optimize response rates.
Other duties as assigned.

Benefits

401k retirement plan, with employer match
Medical insurance
Dental insurance
Vision insurance
Life insurance
STD insurance
Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
Floating Holiday: 40 hours per year
Paid Holidays: 7 days per year
Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
Tuition reimbursement program
Employee discount program