Marketing Specialist

RITALKA•Minneapolis, MN

21d

About The Position

Join an Established and Growing Business! RITALKA, Inc., is a family-owned specialty engineering and manufacturing business focused on creating jobs in rural communities. We take pride in finding careers that fit the person rather than a person to fit a job - which allows us to do extraordinary things with ordinary people. Learn more about us at ritalka.com and apply today! Salary in accordance applicable experience, ranging from $56,000 to $85,000

Requirements

Bachelor's degree in Marketing, Communications, or a related field
2+ years of experience in an administrative, sales support, or marketing coordinator role
Proven experience in digital marketing, with a strong understanding of current marketing tools and strategies
Ability to analyze data and derive actionable insights to improve marketing performance
Strong creative skills to develop engaging content/assets and innovative marketing campaigns. Creative mindset with attention to detail and brand presentation
Excellent verbal and written communication skills to effectively convey marketing messages. Strong command of correct English usage, spelling, grammar, and punctuation
Proficient in Microsoft Office, with strong skills in PowerPoint, Word, Excel, and Adobe Creative Suite and/or Canva
Strong organizational skills to manage multiple projects and deadlines effectively
Any combination of education and experience that would provide the required skill and knowledge for successful performance would be acceptable.

Responsibilities

Strategic, tactical, creative development, and performance analysis of the company's websites, digital marketing, and print collateral platforms to promote the company's products, services, drive traffic, and generate sales leads.
Participate in the planning and execution of digital marketing campaigns across various channels including websites, social media, email campaigns, and SEO to enhance awareness and engagement.
Design and develop creative assets for print, web, digital, and social channels.
Create and curate compelling content for digital platforms, collateral, trade shows, and external and internal presentations ensuring alignment with marketing objectives and audience requirements.
Monitor and analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and optimize strategies for better ROI.
Work closely with cross-functional teams, including designers, content creators, and external vendors, to ensure timely and on-budget campaign execution.
Conduct market research to identify trends, target audiences, and competitive landscape, informing marketing strategies and messaging.
Manage social media accounts, develop content calendars, and engage with followers to build brand loyalty and community.