Marketing Specialist

RITALKAMinneapolis, MN

About The Position

Join an Established and Growing Business! RITALKA, Inc., is a family-owned specialty engineering and manufacturing business focused on creating jobs in rural communities. We take pride in finding careers that fit the person rather than a person to fit a job - which allows us to do extraordinary things with ordinary people. Learn more about us at ritalka.com and apply today! Salary in accordance applicable experience, ranging from $56,000 to $85,000

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience in an administrative, sales support, or marketing coordinator role
  • Proven experience in digital marketing, with a strong understanding of current marketing tools and strategies
  • Ability to analyze data and derive actionable insights to improve marketing performance
  • Strong creative skills to develop engaging content/assets and innovative marketing campaigns. Creative mindset with attention to detail and brand presentation
  • Excellent verbal and written communication skills to effectively convey marketing messages. Strong command of correct English usage, spelling, grammar, and punctuation
  • Proficient in Microsoft Office, with strong skills in PowerPoint, Word, Excel, and Adobe Creative Suite and/or Canva
  • Strong organizational skills to manage multiple projects and deadlines effectively
  • Any combination of education and experience that would provide the required skill and knowledge for successful performance would be acceptable.

Responsibilities

  • Strategic, tactical, creative development, and performance analysis of the company's websites, digital marketing, and print collateral platforms to promote the company's products, services, drive traffic, and generate sales leads.
  • Participate in the planning and execution of digital marketing campaigns across various channels including websites, social media, email campaigns, and SEO to enhance awareness and engagement.
  • Design and develop creative assets for print, web, digital, and social channels.
  • Create and curate compelling content for digital platforms, collateral, trade shows, and external and internal presentations ensuring alignment with marketing objectives and audience requirements.
  • Monitor and analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and optimize strategies for better ROI.
  • Work closely with cross-functional teams, including designers, content creators, and external vendors, to ensure timely and on-budget campaign execution.
  • Conduct market research to identify trends, target audiences, and competitive landscape, informing marketing strategies and messaging.
  • Manage social media accounts, develop content calendars, and engage with followers to build brand loyalty and community.

Benefits

  • Medical, Dental, & Vision Insurance
  • HSA/FSA options
  • Accident & Critical Illness Insurance
  • Short- and Long-Term Disability
  • 401(k) with Employer Match
  • Term Life Insurance
  • Employee Assistance Program
  • Employee-of-the-Month and Year
  • RITALKA University
  • Employee Luncheons
  • Community Volunteering
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