Marketing Specialist

Saxira•Hyattsville, MD

32d

About The Position

Saxira Aesthetics & Wellness is seeking a high-performing, strategic Marketing Specialist with a passion for brand storytelling, lead generation, and driving measurable growth. This role is ideal for someone who understands the nuances of marketing for an aesthetic medicine practice and is excited to bring campaigns to life through systems, creativity, and data. Saxira Aesthetics & Wellness was co-founded by Dr. Henrietta Bright, CRNA, DNAP, and Dr. Phillip McIver, DDS, two deeply experienced medical professionals committed to delivering soul-aligned care in a space where beauty, science, and whole-person healing converge. Rooted in our 5 S’s—Serenity, Strength, Science, Soul, and Self—we exist to help clients restore balance, reclaim their confidence, and experience transformation from the inside out. As our Marketing Specialist, you’ll be responsible for planning, implementing, and optimizing multi-channel marketing strategies to drive new client acquisition, increase retention, and grow brand visibility. You will work closely with leadership to translate Saxira’s mission into meaningful marketing touchpoints that educate, convert, and inspire.

Requirements

2–3+ years of experience in medical aesthetics or wellness marketing
Strong copywriting, graphic design, and digital marketing execution skills
Proficiency in marketing software such as Canva, GHL, Mailchimp, Meta Ads Manager, and Google Analytics
Deep understanding of the client journey in aesthetic medicine and how to influence buying behavior
Ability to think strategically and execute quickly with strong attention to detail
Collaborative, accountable, and metrics-driven mindset
Excellent communication and organization skills

Responsibilities

Develop and manage monthly marketing calendars with consistent campaigns
Build and execute client attraction funnels through digital platforms
Oversee the implementation of lead generation strategies, including Facebook/Instagram ads, Google ads, referral programs, and partnerships
Write, design, and schedule email marketing campaigns (newsletters, promotions, event invites)
Create and manage SMS/text campaigns for special offers and reactivation
Manage social media content strategy and scheduling with a strong visual and message alignment to Saxira's brand
Produce monthly themes with promotional focus, aligned with service highlights or seasonal trends
Track and report key marketing metrics (CPL, ROI, conversion rate, etc.) using tools like GHL or HubSpot
Design and print marketing collateral: flyers, brochures, banners, postcards, and menus
Maintain online reputation through review generation and monitoring (Google, Yelp, RealSelf)
Organize, promote, and host in-house educational events and webinars
Collaborate on scripting and campaign creation for team phone follow-up and front desk integration
Ensure brand consistency across all platforms and materials
Manage and update website content with SEO best practices in mind
Strategically support VIP Membership marketing and upselling systems
Coordinate promotional photoshoots, video shoots, and before-and-after galleries
Manage influencer collaborations and social proof campaigns
Stay current with industry trends and competitor positioning