Marketing Specialist

Lumbermens Merchandising Corporation•Wayne, PA

21h

About The Position

LMC is a buying group for independent, family-owned building material companies across the United States. It negotiates and facilitates procurement opportunities for brands in the lumber and building materials industry and provides operational support in areas including logistics, capital equipment, technology, and marketing. The Marketing Specialist is a key marketing resource for LMC members, helping develop and execute programs that support their businesses and strengthen engagement. The role builds relationships with members and supplier partners, identifies marketing needs and opportunities, and works with the Marketing Team to create and support strategies that increase engagement and deliver value to members.

Requirements

5 or more years of professional marketing experience; B2B experience preferred.
Bachelor’s degree in Marketing or a related field.
Strong knowledge of marketing principles.
Excellent verbal and written communication skills.
Considerable knowledge of Excel, Word, Microsoft 365, PowerPoint, and Microsoft Teams.
Professional, positive, and respectful demeanor.
Ability to produce quality work quickly and meet deadlines in a fast-paced environment.

Nice To Haves

B2B marketing experience.
Experience with Canva, email marketing software, Adobe Suite, and other marketing software.
Creativity and innovative thinking when developing solutions and strategies.
Fresh ideas and creative approaches to marketing initiatives.
Strong creative problem-solving skills.

Responsibilities

Build and maintain strong relationships with members as a trusted marketing resource and partner.
Proactively engage members through regular outreach, follow-up, and relationship-building activities.
Visit member locations to understand their businesses, identify needs, strengthen relationships, and uncover growth opportunities.
Identify member marketing needs and recommend creative solutions, resources, and programs.
Educate members about marketing programs and resources that support sales and growth.
Develop and maintain working knowledge of assigned programs and services.
Grow business with existing members by increasing awareness, education, participation, and utilization of programs and supplier offerings.
Work toward individual sales and growth goals, including measurable targets for member engagement and program growth.
Conduct monthly sales reviews, monitor performance and trends, identify opportunities, and develop action plans.
Partner with Regional Managers to communicate about member accounts, opportunities, issues, and sales updates.
Work with the Communication Specialist and Graphic Designer to create content about members, programs, industry trends, success stories, and opportunities, including articles, social media posts, member communications, marketing materials, and other promotional content.
Develop marketing campaigns and outreach strategies to increase member awareness, participation, and engagement.
Collaborate with the Marketing Team to develop educational programs, training opportunities, and roundtable discussions for member events.
Build and maintain partnerships with assigned suppliers.
Serve as a supplier liaison on program performance, business opportunities, quality concerns, cost-reduction efforts, and member needs.
Participate in quarterly and annual supplier planning discussions and monitor assigned program performance throughout the year.
Conduct annual reviews of supplier programs and recommend improvements and opportunities for growth and increased member participation.
Attend industry and member shows annually to represent the organization and support member and supplier engagement.
Collaborate with the other Marketing Specialist and the broader Marketing Team on strategies supporting departmental and organizational goals.
Support special marketing initiatives, campaigns, events, and other member-focused projects as needed.
Perform other duties as required and/or assigned.