Marketing Specialist

Yami•Brea, CA

2d•$52,707 - $90,000•Onsite

About The Position

The Marketing Specialist will be responsible for analyzing demographic data, consumer behavior, and market trends to inform marketing strategies. This role involves designing and executing various marketing campaigns across multiple platforms, including website, social media, tradeshows, and email. The specialist will also collaborate with internal teams and external partners to ensure campaign effectiveness and adherence to brand guidelines. Additionally, the role requires preparing reports on data analysis, new product strategies, and campaign results for management.

Requirements

Marketing, market research, e-commerce, business analytics, communication, telecommunication, or related major(s) and/or field(s) of study.
Analytical Skills
Critical-Thinking Skills
Microsoft Suite
Salesforce
Google Ads
Google Analytics
Qualtrics
Iterable

Responsibilities

Analyze demographic data on a local, regional, and national level.
Analyze buying and shopping patterns of current and potential consumers.
Analyze marketing data to identify underlying principles, reasons, or facts.
Analyze online marketing strategies and compare them with competitors'.
Analyze current industry trends and marketing methods (SEO, content marketing, social media marketing, email marketing).
Analyze sales performance of discounted products.
Evaluate marketing analysis plans.
Evaluate methods of collecting data relating to customer demographics, preferences, and shopping habits.
Work with Market Research Analysts to evaluate the effectiveness of marketing, advertising, and other strategies.
Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys, and Email Surveys).
Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns.
Design social media marketing campaigns (Facebook, Instagram, Twitter, ChineseinLA, WeChat, Line).
Design tradeshow marketing campaigns (including local events and fairs for Asian communities).
Design and manage day-to-day email marketing campaigns, periodic newsletters, and other event materials.
Coordinate and manage marketing campaigns from design to completion.
Ensure all marketing materials adhere to brand guidelines, expectations, and budgets.
Collaborate with Market Research Analysts to develop and execute marketing campaigns.
Evaluate and target local competition and recommend strategies to drive customer acquisition and retention.
Negotiate and collaborate with vendors and/or partners executing strategic campaigns.
Collaborate with other departments to oversee advertising tasks.
Collaborate with the Marketing Team to prepare reports on data analysis.
Prepare reports on new product marketing strategies and/or campaign plans.
Prepare different reports of findings and present results to management.
Support the marketing department in general operations.