Marketing Specialist - McAlister's

GoTo Foods • Sandy Springs, GA

16d • Hybrid

About The Position

The Marketing Specialist is responsible for the day-to-day marketing execution, cross-functional communication, onboarding channel set-up and providing long-term marketing strategy learnings, analysis & best practices for new restaurant openings. Working with franchise clients, internal/external digital & IT partners, media agency partners, they will be responsible for main grand opening marketing communication liaison across all teams, developing, implementing, and executing strategic marketing initiatives to generate location awareness, drive traffic and sales. The Marketing Specialist must be an organized, detail-oriented, and planful individual who can manage timelines, deliverables, follow-ups, and cross-functional inputs to support seamless execution for customers, franchisees, and internal partners. Reporting to the Field Marketing Director, this role works closely with brand, creative, media, operations, and technology partners to support day-to-day grand opening marketing execution.

Requirements

• Organized, detail-oriented, and planful individual
• Ability to manage timelines, deliverables, follow-ups, and cross-functional inputs

Responsibilities

• Day-to-day marketing execution
• Cross-functional communication
• Onboarding channel set-up
• Providing long-term marketing strategy learnings, analysis & best practices for new restaurant openings
• Serve as the main grand opening marketing communication liaison across all teams
• Develop, implement, and execute strategic marketing initiatives to generate location awareness, drive traffic and sales
• Manage timelines, deliverables, follow-ups, and cross-functional inputs to support seamless execution for customers, franchisees, and internal partners
• Support day-to-day grand opening marketing execution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed